Senior Manager, Product Marketing
Gainwell Technologies · United States
- Hybrid
- Full-time
- $141,600 / year
- United States
Job highlights
- Drive go-to-market for healthcare solutions.
- Develop positioning and messaging for stakeholders.
- Create marketing content and sales enablement tools.
- Conduct market research and gather customer insights.
- Collaborate cross-functionally for successful launches.
About the role
About the Role
Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.
Summary
Gainwell is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our public health, Medicaid, and Pharmacy solutions. This role will be instrumental in ensuring that Gainwell and HMS solutions—particularly our FWA and Payment Integrity Solutions—are effectively communicated to state agencies and public sector decision-makers. The Senior Product Marketing Manager will work closely with product management and the Field Marketing/ABM team to develop product narratives, create compelling content, and drive demand for Gainwell’s solutions.
Your role in our mission
- Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
- Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market are tailored to public health and Medicaid stakeholders.
- Content & Collateral Development: Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
- Sales Enablement: Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis.
- Market & Competitive Research: Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
- Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
- Launch Management: Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption.
- Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
- Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.
What We’re Looking For
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred.
- Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions.
- Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies.
- Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
- Strong analytical skills, with the ability to leverage market data and insights—especially related to pharmacy benefit models—to inform product and marketing strategies.
- Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.
- Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.
What You Should Expect In This Role
- Enjoy the flexibility of a fully remote role—you can work from anywhere in the United States while staying connected with our collaborative team.
- This is a full-time permanent regular salaried (W-2) employee position.
- Upward career advancement is possible and encouraged.
- Company match 401K and other benefits available within months of starting.
- Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment. Any exception requires manager approval prior to employee's Gainwell start date.
- Video cameras must be used during all interviews, as well as during the initial week of orientation if hired.
We are accepting applications until June 5, 2026.
The pay range for this position is $116,600.00 - $166,600.00 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Put your passion to work at Gainwell. You’ll have the opportunity to grow your career in a company that values work flexibility, learning, and career development. All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. We also have a variety of leadership and technical development academies to help build your skills and capabilities.
We believe nothing is impossible when you bring together people who care deeply about making healthcare work better for everyone. Build your career with Gainwell, an industry leader. You’ll be joining a company where collaboration, innovation, and inclusion fuel our growth. Learn more about Gainwell at our company website and visit our Careers site for all available job role openings.
Gainwell Technologies is an Equal Opportunity Employer, where all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), age, sexual orientation, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Gainwell Technologies defines “wages” and “wage rates” to include “all forms of pay, including, but not limited to, salary, overtime pay, bonuses, stock, stock options, profit sharing and bonus plans, life insurance, vacation and holiday pay, cleaning or gasoline allowances, hotel accommodations, reimbursement for travel expenses, and benefits.
Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- Healthcare Solutions
- Medicaid
- Pharmacy Benefit Management
- Content Development
- Sales Enablement
- Market Research
- Cross-Functional Collaboration
- Launch Management
Skills & topics
- Senior Product Marketing Manager
- Product Marketing
- Go-to-Market Strategy
- Healthcare Marketing
- Medicaid Solutions
- Pharmacy Solutions
- Content Marketing
- Sales Enablement
- Market Research
- PBM
- FWA
- Payment Integrity
- State Agencies
- Public Health
- CRM
- Salesforce
- Marketo
- Remote
- W-2
- Full-time
How to get hired
- Tailor your resume: Highlight your 5+ years of healthcare product marketing experience, focusing on Medicaid and pharmacy solutions. Quantify achievements in go-to-market strategy and content creation.
- Craft a strong application: Emphasize your understanding of state agency decision-makers and your proven ability to craft differentiating messaging for complex healthcare products.
- Prepare for interviews: Be ready to discuss your experience in developing GTM strategies, creating compelling sales enablement collateral, and conducting market research, particularly in PBM models.
- Showcase collaboration: Demonstrate your ability to work effectively with product management, sales, and marketing teams to drive successful product launches and adoption.
- Research Gainwell: Understand their focus on public health, Medicaid, and pharmacy solutions, and be prepared to articulate how your skills align with their mission to improve healthcare.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Senior Product Marketing Manager at Gainwell Technologies?
- As a Senior Product Marketing Manager at Gainwell Technologies, you will be responsible for developing and executing go-to-market strategies, crafting compelling product positioning and messaging, creating marketing content and sales enablement materials, conducting market and competitive research, and collaborating with cross-functional teams for successful product launches. You will also gather customer insights and measure the effectiveness of marketing initiatives.
- What experience is required for the Senior Product Marketing Manager role at Gainwell Technologies?
- Gainwell Technologies requires a Bachelor's degree in Marketing, Business, or a related field (MBA preferred) and at least 5 years of product marketing experience in the healthcare industry. Experience with Medicaid and/or pharmacy benefit management is strongly preferred, along with a proven track record of developing successful go-to-market strategies and crafting messaging for state and government agencies.
- Is the Senior Product Marketing Manager position at Gainwell Technologies remote?
- Yes, the Senior Product Marketing Manager position at Gainwell Technologies is a fully remote role, allowing you to work from anywhere within the United States. The company emphasizes staying connected with a collaborative team despite the remote arrangement.
- What benefits does Gainwell Technologies offer for this role?
- Gainwell Technologies offers a competitive salary range of $116,600.00 - $166,600.00 annually, along with a flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. Opportunities for career advancement and participation in leadership and technical development academies are also available.
- How does Gainwell Technologies approach product marketing for its solutions?
- Gainwell Technologies focuses its product marketing efforts on driving go-to-market strategies, differentiating solutions through clear positioning and messaging, and creating valuable content for stakeholders in public health, Medicaid, and pharmacy sectors. They emphasize aligning marketing with overall business objectives and customer needs through cross-functional collaboration.
- What kind of market insights are important for this Senior Product Marketing Manager role?
- For this role, it's crucial to have strong analytical skills and leverage market data and insights, particularly related to pharmacy benefit management (PBM) and carve-out models, as well as broader Medicaid and healthcare trends. These insights inform product strategy and marketing messaging.