Product Marketing Manager
@ G2

Hybrid
$130,000
Hybrid
Full Time
Posted 22 days ago

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XXXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX******* @g2.com
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Job Details

About G2

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. G2 is the world's largest and most trusted software marketplace, used by over 100 million people annually, including Fortune 500 companies.

At G2, our people drive our culture through our PEAK values (Performance, Entrepreneurship, Authenticity, Kindness) and our commitment to inclusivity and diversity.

About the Role: Product Marketing Manager

The Product Marketing Manager for G2 Brand Profile & Reviews will shape positioning, go-to-market strategy, and success of company profiles and review products. This role collaborates with Product Management to provide market-driven insights, inform product development, and create compelling messaging around G2’s review platform.

Key Responsibilities

  • Positioning and Messaging: Develop clear, differentiated messaging using customer insights.
  • Value Proposition & Content: Craft narratives, sales collateral, and website copy.
  • Market Research: Analyze market trends, buyer feedback, and competitor data.
  • Go-to-Market Strategy & Launches: Develop GTM plans and execute cross-functional launch activities.
  • Market-Based Recommendations: Synthesize customer insights for product improvement suggestions.
  • Collaboration: Work closely with Product, Customer Success, Sales, and Growth teams.
  • Professional Development: Pursue certifications and workshops to grow PMM skills.

Minimum Qualifications

Bachelor’s degree in Marketing, Business, Communications or related fields with 2-4 years of product marketing experience in SaaS or online marketplaces. Strong written/verbal communication and proven skills in market research and analytics are essential.

Additional Information

Certifications such as PMA or Pragmatic Institute are a plus. G2 is committed to inclusivity and diversity, ensuring all candidates are considered regardless of background. Travel may be required for team collaboration or industry events.

AI in Hiring Process

G2 uses AI-powered tools for initial screening and candidate evaluation, with final decisions made by humans. Applicants can opt out of AI assistance if preferred.

Key skills/competency

  • Product Marketing
  • Positioning
  • Messaging
  • Market Research
  • GTM Strategy
  • Content Creation
  • Cross-functional Collaboration
  • Analytics
  • SaaS
  • Communication
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How to Get Hired at G2

🎯 Tips for Getting Hired

  • Customize your resume: Align skills with G2 job requirements.
  • Showcase relevant projects: Highlight SaaS and marketing campaigns.
  • Prepare data insights: Quantify achievements and analytics.
  • Research G2 culture: Understand PEAK values and mission.

📝 Interview Preparation Advice

Technical Preparation

Review SaaS product marketing case studies.
Study analytics and market research methods.
Learn product launch management tools.
Update skills in data interpretation.

Behavioral Questions

Prepare examples of cross-team collaboration.
Discuss experiences handling feedback.
Explain a challenging project resolution.
Highlight adaptability in dynamic environments.

Frequently Asked Questions