Paid Search Specialist
G2 · Austin, TX
- Hybrid
- Full-time
- $75,000 / year
- Austin, TX
Job highlights
- Manage paid search campaigns on Google and Bing.
- Drive revenue with strong ROAS.
- Optimize bidding, creative, and audiences.
- Analyze data for campaign improvements.
- Collaborate with global marketing teams.
About the role
About G2
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
About The Role
G2 is looking for a sharp, detail-oriented Paid Search Specialist to join our high performing Performance Marketing team. This is a great opportunity to expand your skill set and take on new challenges across the digital landscape, including day-to-day management of paid search campaigns (in platform) and key projects for the G2 Digital Markets web properties (Capterra, GetApp and Software Advice). This role will report to the Manager, Paid Search.
Location: We prefer candidates based in Austin, TX and able to work hybrid (2 days/week in office), but are open to US-based remote candidates for the right fit.
In This Role, the Paid Search Specialist will be responsible for:
- Day to day performance: First and foremost, this role will be focused on driving revenue with a great ROAS via our paid search channel, across Google and Bing, including optimizations around bidding, creative and audiences.
- Building & optimizing paid search campaigns: Within your first few weeks you’ll be responsible for managing several high budget key accounts.
- Acting as a Paid Search Subject Matter Expert: You will be leveraged as the Paid Search subject matter expert and you will be one of the main experts about all things Paid Search.
- Data driven decision making: Leverage in-house reporting systems and analytical tools to become a master of data driven analysis and optimizations and improve campaign performance.
- Global collaboration: You will collaborate globally with our teams in the US and in Europe to report the performance, results, and trends of the Paid Search campaigns on a regular basis.
How a Day Will Look
- 80% → Campaign strategy, planning, execution and optimization: Create, test, iterate and optimize the Paid Search campaigns in Google and Bing.
- 10% → Reporting: Report on performance (Results & data driven reasons) of your campaigns, your action plans, roadmap and your forecast to the other team members.
- 10% → Collaborating: Engage with diverse internal teams (spanning analytics, creative, marketing ops, and technical departments) to ensure seamless alignment on campaign deliverables and timelines. Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation.
Minimum Qualifications
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 1-3 years of hands-on experience managing Paid Search campaigns.
- Experience managing at least 10K-20k monthly USD budget.
- A knack for reporting and Excel. You feel comfortable analyzing large data sets and know all the important Excel functions like sorting, filtering, VLOOKUP, concatenations, and pivot tables.
- Problem-solving skills. You possess the experience, intellect, and know-how to analyze your campaigns, think through action items, and execute them confidently.
- A driven and self-starting personality. You should have a thirst to constantly learn more about digital marketing through reading, continued training and learning from other team members as you grow in this role and with our business.
- A bachelor’s degree and/or relevant marketing certifications. Exceptions can be made with strong real-world experience.
- Must be US-based. Austin, TX candidates preferred (hybrid 2 days/week); open to fully remote for the right candidate.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.
How We Use AI Technology In Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.
Key skills/competency
- Paid Search Specialist
- Performance Marketing
- Google Ads
- Bing Ads
- Campaign Management
- ROAS Optimization
- Data Analysis
- Excel
- Digital Marketing
- B2B Software
Skills & topics
- Paid Search Specialist
- Performance Marketing
- PPC
- Google Ads
- Bing Ads
- ROAS
- Campaign Management
- Digital Marketing
- Marketing Analytics
- B2B Marketing
How to get hired
- Tailor your resume: Highlight your 1-3 years of Paid Search campaign management experience and budget management skills.
- Showcase Excel proficiency: Emphasize your expertise with VLOOKUP, pivot tables, and analyzing large datasets.
- Demonstrate problem-solving: Provide examples of how you've analyzed campaigns and executed solutions confidently.
- Emphasize a learning mindset: Highlight your drive to learn about digital marketing and seek continuous training.
- Address location preferences: Note your preference for Austin, TX, or confirm US-based remote status.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Paid Search Specialist role at G2?
- The primary focus of the Paid Search Specialist at G2 is to drive revenue and achieve a strong Return on Ad Spend (ROAS) through the effective management and optimization of paid search campaigns on platforms like Google and Bing.
- What level of experience is required for the Paid Search Specialist position at G2?
- G2 requires 1-3 years of hands-on experience managing Paid Search campaigns. They also look for experience managing monthly budgets of at least $10K-$20K USD.
- Does G2 prefer candidates in Austin, TX for the Paid Search Specialist role?
- Yes, G2 prefers candidates based in Austin, TX, and expects them to work a hybrid schedule (2 days/week in office). However, they are open to US-based remote candidates if they are the right fit for the role.
- What software or tools will a Paid Search Specialist use at G2?
- A Paid Search Specialist at G2 will primarily use Google Ads and Bing Ads platforms. They will also leverage in-house reporting systems, analytical tools, and Excel for data analysis and reporting.
- How important is data analysis for this Paid Search Specialist role?
- Data analysis is crucial for this role. The Paid Search Specialist will be expected to leverage analytical tools to become a master of data-driven decision-making, improving campaign performance and reporting on results.
- What is G2's stance on AI in the hiring process for the Paid Search Specialist position?
- G2 uses AI-powered technology to assist in the hiring process, including initial screening and skills assessment. However, all final hiring decisions are made with human oversight. Candidates can opt out of AI review if they prefer a manual review.
- What are G2's PEAK values?
- G2's PEAK values stand for Performance, Entrepreneurship, Authenticity, and Kindness. These values are central to their company culture and guide their operations and employee interactions.
- Is this a remote or hybrid role for the Paid Search Specialist?
- The role prefers candidates in Austin, TX, for a hybrid arrangement (2 days/week in office). However, G2 is open to US-based remote candidates for the right fit.