GTM Engineer

About G2 - The Company

G2 is the world's largest and most trusted software marketplace, empowering businesses with trusted insights from real software users. By joining G2, you become part of the industry's leading team. We've recently joined forces with Capterra, SoftwareAdvice, and GetApp, creating the largest source of online data and software insights to fuel intelligent buying in the age of AI. With over 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place for software buyers to make better, faster, and more confident decisions. We are just getting started on our mission to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. If this sounds exciting, come join us as we strive to reach our next PEAK!

About G2 - Our People

At G2, everything we are and do is grounded in our PEAK values: Performance, Entrepreneurship, Authenticity, and Kindness. Working here means you're part of a value-driven, growing global community that climbs PEAKs together. We celebrate successes, learn from mistakes, and support each other through challenges. With ambition and entrepreneurial spirit, we push each other to take on challenging work that fosters growth and learning. You'll be part of a global, diverse team of smart, dedicated, and kind individuals, each bringing unique talents, aspirations, and life experiences. Our community and culture are strengthened by our people-led ERGs, which celebrate and highlight the diverse identities of our global team. We are intentional about our DEI and philanthropic work, such as our G2 Gives program, as it encourages us all to be better people.

About The Role

At G2, our mission is to make the go-to-market (GTM) engine faster, smarter, and more personalized, powered by AI. We are seeking a hands-on strategist and builder, not just an “AI visionary.” As G2’s first GTM Engineer, you will partner directly with our Revenue, Marketing, and CS teams to identify high-impact use cases, prototype AI-powered workflows, and operationalize what truly works. This role is central to how G2 modernizes GTM, bridging planning in Piper with execution in Salesforce, Salesloft, G2 Intent, and Slack. You will shape AI adoption across the entire GTM motion, enjoying high visibility, high impact, and high autonomy.

In This Role, You Will

• Map GTM bottlenecks: Partner with RevOps, Sales, Marketing, and CS to identify where AI can reduce manual effort, increase speed, or improve targeting.
• Prototype fast: Use GPT-4, Claude, Zapier, Clay, Hex, Notion, and similar tools to quickly ship working workflows.
• Run pilots: Deploy in-field with SDRs, AEs, and CSMs. Shadow, iterate, and learn from real-world application.
• Measure ROI: Quantify hours saved, pipeline influenced, and conversion lifts to demonstrate impact.
• Operationalize workflows: Document and transition working flows to GTM Systems, Enablement, or Marketing Ops for scalable implementation.

Key Impact Areas

• Translate GTM strategy into execution: Operationalize Piper artifacts into real-time workflows that drive pipeline growth and faster prospect follow-up.
• Deploy self-serve AI tools: Launch Slack-triggered workflows that reduce prep/admin time by 25–40% and dynamically prioritize accounts.
• Automate connected workflows: Improve hand-offs across Salesforce, Salesloft, Gong, and G2 Intent, cutting time-to-action by 20–30%.
• Partner across functions: Increase adoption of GTM tools by 60–80% by aligning AI workflows with how reps and CSMs actually work.
• Benchmark against best-in-class: Build internal orchestration modeled on leading GTM platforms like Qualified.

Minimum Qualifications

We understand that applying for jobs can feel daunting. Even if you don’t check every box in the job description, we encourage you to apply anyway.

• 3–5+ years in RevOps, GTM strategy, or growth, preferably in B2B SaaS.
• Demonstrated success deploying AI into GTM workflows (e.g., lead scoring, pipeline insights, AI summaries, outbound triggers).
• Hands-on experience with GenAI and automation tools (e.g., GPT-4, Claude, Zapier, Clay, Airtable, Notion).
• Strong data literacy across Salesforce, Snowflake, Looker, and/or equivalent platforms.
• Cross-functional operator who collaborates effectively with Sales, CS, and Marketing, not just for them.
• Bias for speed: quick iteration, hypothesis testing, and continuous learning.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

How We Use AI Technology In Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment. Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way; we will ensure your materials receive a thorough manual review by our hiring team. For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.

Key skills/competency

• GTM Strategy
• RevOps
• AI Deployment
• Generative AI
• Automation
• Salesforce
• Data Literacy
• Cross-functional Collaboration
• Pipeline Optimization
• B2B SaaS