Senior Copywriter, Healthcare

Overview of FWD People

FWD People is a full-service strategic marketing agency specializing in the health and non-profit sectors. We pride ourselves on being a trusted strategic partner, leveraging expertise and foresight to help clients navigate change and seize opportunities. We are committed to innovation, excellence, and empathy, seeking these same qualities in our team. As a fast-growing, senior team, we welcome forward-thinking individuals to drive growth, foster positive change, and enjoy the journey.

Role: Senior Copywriter, Healthcare

As a Senior Copywriter, Healthcare, you will be instrumental in defining the voice, messaging, and content for one of our most complex human health clients. You'll collaborate with cross-functional teams and clients, developing strategic, on-brand copy while building strong relationships through exceptional communication and content delivery. This role offers autonomy, balancing creativity, regulatory requirements, and deadlines within a supportive environment that values your ideas and promotes professional growth.

What You’ll Do

• Lead copy and content development, with a primary focus on Human Health diagnostics, contributing to other workstreams as needed.
• Translate complex clinical and scientific information into compelling, consumer-friendly copy for paid social, IVA scripts, websites, and sales materials.
• Manage all stages of copy development, from initial concept to final delivery, including meticulous proofreading and revisions.
• Contribute actively to messaging strategy sessions with clients and internal teams, integrating feedback to refine content effectively.
• Develop deep fluency in client industries, including therapeutics and diagnostic tools, to precisely tailor messaging for specific audiences.
• Ensure brand consistency and clarity across all channels and formats, including print, digital, social, web, and technical documentation, adhering to industry best practices.
• Collaborate closely with FWD People team members and clients to deliver strategic, on-brand content and copy solutions.
• Maintain rigorous version control and manage assets throughout the project lifecycle to guarantee quality, organization, and efficiency.

What You’ll Bring

• Over 7 years of experience in writing and editing high-science, data-heavy healthcare content, with a strong emphasis on technical precision and accuracy in oncology or diagnostic environments.
• Confidence in client-facing interactions, comfortable leading conversations and fielding questions.
• Proven ability to dissect and interpret complex scientific data, identifying key points for both technical and regulatory audiences.
• High standards for the creative process and output, demonstrating exceptional attention to detail to ensure accuracy, consistency, and precision in all deliverables.
• Proficiency in AMA and AP style, coupled with a strong understanding of pharma and healthcare industry best practices, including applying references and validating content for regulatory submissions.
• The capacity to critically evaluate and summarize scientific data and clinical results effectively.
• Ability to perform under pressure, expertly self-managing expectations and consistently delivering on-brief, strategic, and high-quality copy.
• A critical thinker and natural storyteller, adept at communicating ideas through slides and Google Workspace, and presenting to clients and internal teams.
• A self-motivated, positive attitude and collaborative nature, with the ability to adapt to new situations, think quickly, and communicate openly and proactively.

What You’ll Love About This Role

• Creative Challenge: Engage in innovative projects within the Biotech and Animal Health sectors, and contribute to non-profit initiatives, expanding your creative and technical skills for diverse audiences.
• A Culture of Growth: Join a team that prioritizes growth, offering continuous learning, collaboration, and leadership opportunities in a supportive environment.
• Strategic Impact: Apply your creative and technical talents with a strategic focus, ensuring content aligns with campaign and client goals, driving meaningful outcomes.

Working at FWD People

We are a senior team upholding integrity, adaptability, excellence, and growth. You'll collaborate with solution-focused colleagues, advancing both client objectives and team development.

Our office is in Brooklyn Heights, offering a flexible hybrid work schedule. We value in-person collaboration while recognizing the importance of remote flexibility.

FWD People is dedicated to creating a diverse, equitable, and inclusive workplace. As an equal-opportunity employer, we celebrate differences in race, gender, age, sexual orientation, disability, and more, believing diversity fuels innovation and success. This role is offered on a contract basis.

Interviewing at FWD People

We believe in transparency and respect for your time. Our hiring process is open, fair, and straightforward, providing a clear picture of what to expect while allowing us to get to know you. Here’s how it works:

• Initial Conversation: A friendly chat to discuss your background, goals, and interest in this opportunity.
• In-Depth Interview: A deeper dive into your skills, experiences, and how you envision contributing to a team.
• Scenario Conversation: A collaborative session exploring real-world scenarios to observe your problem-solving and decision-making approach.
• Final Interview: An onsite conversation with team members and leadership to align your talents with our mission and values.

We are committed to clear and proactive communication throughout the interview process and appreciate your time in getting to know us.

Key skills/competency

• Healthcare Copywriting
• Scientific Content
• Regulatory Compliance
• Oncology Diagnostics
• AMA Style
• AP Style
• Content Strategy
• Client Communication
• Strategic Messaging
• Version Control