Media Research Analyst
Futuri · United States
- Hybrid
- Full-time
- $75,000 / year
- United States
Job highlights
- Analyze data to create sales presentations.
- Build business stories with data.
- Research consumer behavior and market trends.
- Work with clients and deliver accurate reports.
- Utilize LLM tools for efficiency.
About the role
About Futuri
Futuri is the leading provider of audience engagement and sales intelligence technology used by more than 7,000 media companies in 22 countries. Holding 20+ published or pending patents, Futuri is an ROI-focused innovation partner to some of the biggest media brands in the world, and has earned a place on the Inc. 5000 List of America's Fastest-Growing Private Companies for eight consecutive years.
About the role
The primary role of the Media Research Analyst is to analyze qualitative and quantitative data, trends, consumer behavior, and competitive factors aimed at creating persuasive sales presentations and stories for our clients. The role is measured by the ability to quickly and accurately build business stories using qualitative and quantitative data from multiple data sources. The ideal candidate is naturally curious and analytical, yet able to work quickly and meet deadlines. They like working with others in a team-oriented environment, are comfortable communicating with clients, and thrive under pressure.
What you'll do
- Work quickly to pull accurate market research that responds to requests from markets of various sizes and meet deadlines.
- Use data from multiple sources on consumers, competitors and marketplace to consolidate information into reports and presentations.
- Understand business objectives and use data to build persuasive sales presentations and stories.
- Gain insights into customer attitudes and needs through qualitative and quantitative research from multiple sources.
- Ensure that presentations are accurate, clear and complete.
Qualifications
- 1+ years experience with quantitative and qualitative media data and software preferred.
- 1+ years experience working in a media sales department or advertising agency or as a business research analyst or as a digital analyst preferred.
- Proven experience analyzing consumer behavior.
- Bachelor’s Degree in Business, Economics, Marketing, Communications or a relevant field preferred.
- Comfort using LLM tools like Claude, ChatGPT, and similar AI platforms to work faster, communicate clearly, and organize information, while maintaining strong judgment, accuracy, and data quality.
- Proven market research analysis experience.
- Ability to interpret data and to multi-task.
- Strong communication and writing skills.
- Strong analytical and critical thinking.
- G-Suite knowledge.
- Excel proficiency.
- PowerPoint experience.
- Analytic software experience.
Perks and Benefits
We provide competitive compensation (commensurate with experience), excellent benefits including health, dental, and vision insurance, a generous FTO policy, and a 401(k) retirement plan! Futuri is an Equal Opportunity Employer.
Hiring Process
We hire tough in order to manage easy. We want to get to know you, and we want you to get to know us to assure that we are a great match for each other for the long haul. Our interview process is designed to help us both achieve this.
Key skills/competency
- Market Research
- Quantitative Analysis
- Qualitative Analysis
- Consumer Behavior
- Data Analysis
- Sales Presentations
- Media Industry
- LLM Tools
- Communication Skills
- Analytical Skills
Skills & topics
- Media Research
- Analyst
- Audience Engagement
- Sales Intelligence
- Data Analysis
- Consumer Behavior
- Market Research
- LLM
- AI
- Futuri
How to get hired
- Tailor your resume: Highlight experience with quantitative/qualitative media data, consumer behavior analysis, and LLM tools.
- Showcase analytical skills: Emphasize your ability to interpret data and build persuasive sales stories in your application.
- Demonstrate proactivity: In your cover letter, express your passion for hard work, productivity, and long-term growth with Futuri.
- Prepare for a thorough interview: Be ready to discuss your experience and how you'll fit into Futuri's team-oriented culture.
- Research Futuri: Understand their audience engagement and sales intelligence technology and their focus on innovation.
Technical preparation
Behavioral questions
Frequently asked questions
- What kind of media data does a Media Research Analyst at Futuri work with?
- As a Media Research Analyst at Futuri, you will work with both quantitative and qualitative media data. This includes analyzing consumer behavior, market trends, and competitive factors to build compelling sales presentations and stories for clients.
- What is the importance of LLM tools for this role at Futuri?
- Futuri encourages the use of LLM tools like Claude and ChatGPT to enhance efficiency, clarity, and organization. The ideal candidate will be comfortable using these AI platforms while maintaining strong judgment, accuracy, and data quality in their work.
- What does Futuri mean by 'We hire tough in order to manage easy'?
- Futuri's hiring philosophy emphasizes a rigorous process to ensure a strong, long-term match between the candidate and the company. This means they invest time in getting to know potential hires and allow candidates to get to know the company thoroughly.
- What are the typical career growth opportunities for a Media Research Analyst at Futuri?
- Futuri looks for individuals who want to grow with the company for the long haul. While specific paths aren't detailed, their focus on innovation and being an 'ROI-focused innovation partner' suggests opportunities for growth within research, sales intelligence, and audience engagement technology.
- How does Futuri support its employees beyond compensation for the Media Research Analyst role?
- Futuri offers a competitive compensation package along with excellent benefits, including health, dental, and vision insurance, a generous PTO policy, and a 401(k) retirement plan, demonstrating their commitment to employee well-being.
- What does 'proactivity' mean in the context of working at Futuri?
- Proactivity at Futuri means taking initiative, being forward-thinking, and anticipating needs. For a Media Research Analyst, this could involve proactively identifying trends, suggesting new research methodologies, or anticipating client needs before they are explicitly stated.