Assistant Director, Digital Marketing

Organization Overview

UNICEF USA (“UUSA”) relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities. Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children and has taken on the biggest, seemingly impossible challenges facing children. UNICEF works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief, and more. UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children. UNICEF USA is organized under the laws of New York State as a not-for-profit corporation and is a tax-exempt organization under Section 501(c)(3) of the Internal Revenue Code, governed by an independent, non-salaried Board of Directors.

Position Overview

UNICEF USA is seeking an Assistant Director, Digital Marketing to help drive integrated, data-driven digital fundraising and performance marketing initiatives across the full supporter lifecycle. This role works in close partnership with the Direct Response performance marketing team and across Marketing & Communications, including Content, Brand, and Centers of Excellence. The Assistant Director plays a critical connective role between brand and performance, ensuring that acquisition, conversion, and retention efforts are aligned, optimized, and supporter-centric. The Assistant Director oversees campaign planning, performance optimization, and cross-channel execution across email, paid media, paid social, and digital experiences. This role also contributes to UNICEF USA’s broader digital transformation efforts by advancing analytics, experimentation, donor journeys, and innovation. The ideal candidate brings strong performance marketing expertise, full-funnel thinking, and a collaborative leadership style, and is energized by working across teams and agency partners.

Key Responsibilities

• Full Funnel Strategy & Optimization: Partner across Direct Response and Marketing & Communications to support integrated full-funnel strategies spanning lead generation, conversion, and retention. Contribute to campaign strategy and tactical planning to achieve shared KPIs across brand and performance efforts. Ensure two-way visibility and alignment across initiatives that impact supporter engagement, donor growth, and lifecycle journeys. Lead implementation of content and creative strategies for digital fundraising in partnership with Marketing & Communications, ensuring cohesion across brand and performance messaging. Oversee website conversion rate optimization initiatives in partnership with internal teams and agency partners, leveraging user insights and A/B testing to improve supporter flow and digital conversion while maintaining brand integrity. Partner with Philanthropy Insight, Technology, and COE teams to define business requirements for dashboards, reporting, and data structures that enable accurate, actionable insights.
• Digital & Direct Response Marketing Execution: Partner with Direct Response and Brand teams to develop quarterly, data-driven digital media plans, including channel allocation, objectives, CTAs, and audience targeting for one-time and monthly fundraising programs. Develop and manage performance briefs in collaboration with Marketing & Communications and the agency of record. Facilitate planning and execution of cross-channel digital fundraising campaigns across email, paid social, paid search, and display. Maintain campaign trackers, quarterly planning cadences, and weekly working sessions to ensure alignment across internal and external partners. Serve as performance marketing’s primary day-to-day partner to the digital agency of record, overseeing campaign execution, optimization, and performance tracking. Support the development and execution of digital emergency response activations, leading real-time cross-channel efforts with a full-funnel lens. Oversee Community Fundraising strategy and operations, advising Philanthropy partners on peer-to-peer best practices and identifying opportunities to expand passive donation and lead-generation programs.
• Innovation, Analytics & Leadership: Serve as a subject matter expert on digital fundraising and performance marketing best practices across the organization. Partner with Philanthropy Insight on budget planning, revenue forecasting, dashboard development, and ad-hoc analysis. Identify, test, and scale innovative opportunities such as lead generation pilots, experimentation roadmaps, streaming, AI, and personalization. Build and maintain strong relationships with UNICEF teams, agency partners, and media platforms to stay connected to emerging tools and best practices. Champion Philanthropy Division values by prioritizing impact for children, modeling collaboration, and providing clear communication and feedback. Perform other duties as assigned.

Qualifications

• Bachelor’s degree and 6 years of relevant experience required; Master’s degree preferred, or equivalent combination of education and experience.
• Strong knowledge of performance marketing channels, strategies, and tactics to drive revenue across diverse audience segments.
• Demonstrated experience developing and executing full-funnel digital fundraising or marketing strategies.
• Analytical and enterprise-level thinking skills with the ability to translate organizational objectives into actionable tactics.
• Familiarity with CRMs and marketing platforms such as Salesforce Marketing Cloud, Fundraise Up, paid media platforms, and business intelligence tools (e.g., Power BI) preferred.
• Experience working with cross-functional teams and external agency partners.
• Strong communication, collaboration, and stakeholder management skills.
• Commitment to UNICEF USA’s mission and values.

Additional Details

Location: Remote / Nationwide (United States)FLSA Status: ExemptSalary Range: $81,850 – $106,400. This represents UNICEF USA’s good-faith estimate at the time of posting. Actual compensation will vary based on factors including experience, qualifications, skills, training, and organizational budgets. Don’t meet every single requirement? That’s okay. UNICEF USA values diverse experiences and is always looking for people who will add to our culture and further our mission. If you are excited about this role and unsure whether your experience aligns perfectly with the description, we encourage you to apply. Must possess current and valid U.S. work authorization and be eligible to work for any U.S. employer without sponsorship. Due to the high volume of applications received, only those selected for an interview will be contacted. UNICEF USA is proud to be an Equal Opportunity Employer and does not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, genetic information, or any other legally protected characteristic. Reasonable accommodations are available for qualified individuals with disabilities. Future-Able is supporting this search on behalf of UNICEF USA. Candidates selected to move forward will be asked to complete a formal UNICEF USA application prior to interviews.

Key skills/competency

• Digital Marketing
• Performance Marketing
• Full-Funnel Strategy
• Digital Fundraising
• CRM Platforms
• Paid Media
• A/B Testing
• Data Analytics
• Conversion Rate Optimization
• Stakeholder Management