Director of Digital Product & Conversion

@ Freebird

Overview

Freebird is a high-growth DTC brand on a mission to redefine shaving for millions. With 9-figure revenue and serving over 1 million customers through award-winning electric shaving kits, we are just getting started.

The Role

This high-impact leadership role sits at the heart of Freebird’s growth engine. As the Director of Digital Product & Conversion, you will own the performance, optimization, and evolution of our eCommerce site. You will lead the digital product strategy, experimentation, and UX improvements, scaling our site experience and global expansion.

Responsibilities

• Strategy & Roadmap: Own digital product vision and roadmap aligning with business goals.
• Site Optimization: Drive A/B testing, measure conversion, AOV, and LTV improvements.
• Team Leadership: Manage a cross-functional team including CRO manager, designers and developers.
• Technical Oversight: Oversee Shopify Plus tech stack, ensuring speed, compliance, and integration.

Requirements

• 5–10 years of DTC eCommerce experience.
• Proven record in conversion optimization and site testing.
• Deep understanding of Shopify Plus ecosystem.
• Brand-side experience leading eCommerce/CRO teams or agency background.

What Success Looks Like

Execute 6–8+ tests per month with measurable improvements in conversion rate, average order value, and lifetime value. Establish a culture of experimentation and maintain a clear, prioritized web experience roadmap. Ensure a fast, scalable, and compliant Shopify Plus infrastructure for global growth.

Benefits

• Fully Remote Flexibility
• Comprehensive Medical Benefits
• Competitive Compensation & Bonuses
• 401(k) with Company Match
• Unlimited PTO
• Opportunities for Growth

Key skills/competency

• Digital Strategy
• Conversion Optimization
• A/B Testing
• UX Design
• Shopify Plus
• DTC eCommerce
• Data Analysis
• Team Leadership
• Global Expansion
• User Insights