Digital Marketing Analyst
@ Free People

Philadelphia, PA
$85,000
On Site
Full Time
Posted 1 day ago

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Email Hiring Manager

XXXXXXXXX XXXXXXXXXXX XXXXXXXXXX****** @freepeople.com
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Job Details

Overview

Free People is seeking a Digital Marketing Analyst to join our Marketing Analytics team. This role blends strong analytical skills with creative curiosity, focusing on both marketing effectiveness and digital performance.

Role Responsibilities

  • Analyze digital performance in domestic and international regions.
  • Measure channel effectiveness across social media, search, affiliate, influencer, and emerging platforms.
  • Identify macro fashion trends to guide marketing, merchandising, and creative strategies.
  • Develop and maintain reporting, dashboards, and KPIs globally.
  • Analyze product and category-level performance and identify growth opportunities.
  • Translate quantitative findings into actionable recommendations for cross-functional teams.

Role Qualifications

  • Bachelor’s degree in Marketing, Business, Statistics, Data Science or related field.
  • At least 2 years experience in marketing analytics, ecommerce, retail, or agency roles.
  • Strong quantitative skills with an understanding of fashion and consumer trends.
  • Experience with SQL is preferred and advanced Microsoft Excel skills required.
  • Excellent communication skills and detail orientation.
  • Ability to work both independently and collaboratively in a fast-paced environment.

The Perks

URBN offers comprehensive perks and benefits including medical, dental, vision, PTO, employee discounts, retirement savings and more. Eligibility and availability vary based on location and employment status.

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all. Equal employment opportunities are provided without regard to race, color, gender, religion, age, disability, or any other protected characteristic.

Key skills/competency

  • Analytics
  • Digital Performance
  • Marketing Strategy
  • Data Reporting
  • SQL
  • Excel
  • International Markets
  • Trend Analysis
  • Dashboarding
  • Data Communication
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How to Get Hired at Free People

🎯 Tips for Getting Hired

  • Customize resume: Tailor your resume for digital marketing analytics.
  • Highlight skills: Emphasize SQL, Excel, and data reporting experience.
  • Showcase results: Include measurable marketing performance achievements.
  • Research Free People: Understand company culture and market strategies.

📝 Interview Preparation Advice

Technical Preparation

Review SQL basics and query optimization.
Practice advanced techniques in Microsoft Excel.
Study digital marketing metrics and KPIs.
Analyze sample marketing dashboard setups.

Behavioral Questions

Describe a time you solved a complex problem.
Explain how you prioritize multiple projects effectively.
Share an experience working in cross-functional teams.
Discuss handling deadlines in rapid environments.

Frequently Asked Questions