Assistant Marketing Communications Manager - Co... @ Franklin International
Your Application Journey
Email Hiring Manager
Job Details
Overview
Franklin International, a leading manufacturer of adhesives, coatings, and sealants, is seeking an Assistant Marketing Communications Manager for the Construction Marketing Department. This role reports to the VP of Construction Marketing and is responsible for developing, managing, and implementing strategic internal and external marketing communications initiatives for the Construction Products Division.
Fundamental Job Tasks
The role includes:
- Increasing awareness of the Titebond brand via creative social media strategies.
- Managing social media campaigns and engagement tracking across YouTube, Instagram, Facebook, and LinkedIn.
- Creating and executing digital communication programs to enhance online exposure and product sales.
- Overseeing content development including SEO blog posts, digital advertising programs, and video production.
- Collaborating with the marketing team and external agencies to ensure a consistent brand image.
- Supporting product management and retail division to maintain accurate content on retailer websites.
- Managing marketing interns and building trust among internal teams.
Supervisory Responsibility
This position will manage marketing interns.
Knowledge and Skills
A BS in Marketing or a related field is preferred with 1-2 years experience, or 5+ years of equivalent experience. Must have excellent communication skills, computer proficiency, and demonstrated expertise in social media channels, detail management, and creative problem-solving.
Working Conditions
The role is primarily office-based with occasional exposure to manufacturing and trade show environments. Travel (up to 20%) including short-notice or weekend trips may be required.
About Franklin International
Headquartered in Columbus, Ohio, Franklin International is one of the largest privately held adhesives and sealants manufacturers in the United States. Founded in 1935, the company has a global distribution network and a strong family-friendly culture with excellent benefits and long-tenured employees.
Key skills/competency
Social Media, Digital Marketing, SEO, Content Creation, Brand Management, Project Management, Communication, Teamwork, Strategic Planning, Analysis
How to Get Hired at Franklin International
🎯 Tips for Getting Hired
- Customize Your Resume: Tailor for digital marketing and social media experience.
- Research Franklin International: Understand their products and family-friendly culture.
- Highlight Relevant Skills: Emphasize SEO, content creation, and brand management.
- Prepare for Interviews: Practice responses on teamwork and multi-tasking.