
Manager, Digital Content Distribution (YouTube)
Fox Entertainment · Los Angeles, CA
- On site
- Full-time
- $81,500 / year
- Los Angeles, CA
Job highlights
- Manage FOX Entertainment's YouTube channels day-to-day.
- Optimize content for discoverability and audience engagement.
- Analyze data to inform strategy and creative decisions.
- Collaborate with internal teams and external agencies.
- Grow channel audience and achieve business objectives.
About the role
About FOX Entertainment
With a legacy spanning more than 35 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment. While maintaining its leadership in broadcast television (9-1-1: Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and library of owned original content. To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay. The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune), FOX Entertainment Studios (Animal Control) to develop scripted content, and worldwide content sales unit FOX Entertainment Global.
Job Description
FOX Entertainment is looking for a Manager, Digital Content Distribution, who genuinely lives and breathes digital video, to manage their YouTube Channel. This person understands that YouTube is not just a platform, but an ecosystem where content, audience behavior, and data all work together.
You are someone who can balance creativity with analytics. You know how to spot what is working, understand why it is working, and then push it even further. At the same time, you are curious, proactive, and excited to keep learning as the platform evolves.
The Manager, Digital Content Distribution will help shape how our content shows up on YouTube, grow audiences, and create meaningful fan engagement that supports both creative goals and business outcomes. The Manager, Digital Content Distribution will also help develop and execute a strategy to grow their channels and help formulate KPIs in concert with various cross-departmental stakeholders. You should be highly collaborative and able to coordinate closely with all programming calendars, creative teams, social media team, analytics, and our YouTube agency partner.
Regular, on-site attendance at the workplace for a minimum of four (4) days per week is an essential function of the position. The selected candidate must be able to reliably meet this requirement.
A Snapshot Of Your Responsibilities
- Manage the day-to-day operations of FOX Entertainment YouTube channels, including publishing, optimization, and overall channel health
- Own content optimization across titles, thumbnails, descriptions, tags, playlists, and end screens with a strong understanding of discoverability and audience behavior
- Partner closely with internal teams and external agencies to continuously test and improve performance across formats, including long form, clips, and Shorts
- Use YouTube Analytics and other tools to surface insights, identify trends, and inform both creative and strategic decisions
- Support the development of content strategies by translating data into clear, actionable recommendations
- Maintain and evolve publishing calendars, ensuring alignment across programming, marketing, and social teams
- Collaborate with producers, editors, and creative teams to ensure content is delivered and packaged in a way that maximizes performance
- Monitor audience sentiment and engagement, identifying opportunities to deepen fan connection and improve content strategy
- Regularly report on channel performance, highlighting wins, learnings, and opportunities for growth to both creative and business stakeholders
- Help define and track KPIs, ensuring channel goals are aligned with broader company objectives
- Stay on top of platform updates, emerging trends, and best practices to keep FOX channels competitive and innovative
- Work cross-functionally with teams, including social, analytics, programming, and rights management to ensure seamless execution and compliance
What You Will Need
- 2+ years of experience working in digital media, preferably managing YouTube channels for a publisher, studio, or agency
- Experience working with YouTube Studio and analytics tools, with the ability to turn data into insights and action
- Experience writing engaging video titles, descriptions, and social copy with an understanding of SEO principles
- Strong understanding of YouTube as a platform, including algorithms, audience development, and content optimization best practices
- Strong communication skills and ability to present insights clearly to both creative and business stakeholders
- Comfortable balancing creative instincts with performance data when making decisions
- Highly organized and able to manage multiple projects in a fast-paced environment without losing attention to detail
- Collaborative mindset with the ability to work across teams and build strong relationships
- Proactive and curious attitude with a desire to learn, experiment, and grow within the role
- Genuine passion for digital content, entertainment, and evolving audience behavior on platforms like YouTube
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $73,000.00-90,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
Key skills/competency
- YouTube Channel Management
- Digital Content Distribution
- Audience Growth Strategies
- Content Optimization
- YouTube Analytics
- Performance Reporting
- Digital Media Strategy
- SEO for Video
- Cross-functional Collaboration
- Entertainment Industry
Skills & topics
- Digital Content Distribution
- YouTube
- Channel Management
- Content Optimization
- Audience Growth
- Digital Media
- Video Strategy
- Analytics
- Social Media
- Entertainment
- Manager
- Content Creator
- Publishing
- SEO
- Engagement
How to get hired
- Tailor your resume: Highlight your 2+ years of YouTube channel management experience and specific achievements in content optimization and audience growth.
- Showcase your analytics skills: Emphasize your proficiency with YouTube Studio and other analytics tools, demonstrating how you translate data into actionable insights.
- Highlight collaboration: Provide examples of successful cross-functional teamwork with creative, programming, and marketing teams.
- Demonstrate platform expertise: Clearly articulate your understanding of YouTube's algorithms, audience behavior, and content best practices.
- Craft a compelling cover letter: Express your passion for digital content and entertainment, and how your proactive approach aligns with FOX Entertainment's innovative spirit.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Manager, Digital Content Distribution (YouTube) at FOX Entertainment?
- As a Manager, Digital Content Distribution at FOX Entertainment, you will be responsible for the day-to-day operations of FOX's YouTube channels. This includes content optimization, managing publishing calendars, analyzing performance data to inform strategy, collaborating with internal teams and external agencies, and driving audience growth and engagement.
- What experience is required for the Manager, Digital Content Distribution (YouTube) role at FOX Entertainment?
- The ideal candidate will have 2+ years of experience in digital media, with a strong focus on managing YouTube channels for a publisher, studio, or agency. Experience with YouTube Studio and analytics tools, strong communication skills, and a deep understanding of YouTube's platform are essential.
- Is this role remote or on-site at FOX Entertainment?
- This role requires regular, on-site attendance at the workplace for a minimum of four (4) days per week. It is not a fully remote position.
- What is the salary range for the Manager, Digital Content Distribution (YouTube) position?
- The pay rate/range for this role is $73,000.00 to $90,000.00 annually, with the final offer dependent on education, skills, experience, and location. The role is also eligible for an annual discretionary bonus and benefits.
- How does FOX Entertainment approach content strategy on YouTube?
- FOX Entertainment views YouTube as an ecosystem where content, audience behavior, and data are interconnected. The Manager, Digital Content Distribution will balance creativity with analytics to shape content presentation, grow audiences, and foster fan engagement that supports both creative and business goals.
- What kind of collaboration is expected for this YouTube role at FOX Entertainment?
- You will need to be highly collaborative, working closely with programming calendars, creative teams, social media, analytics, rights management, and external YouTube agency partners to ensure seamless execution and compliance.