Senior Demand Generation & ABM Manager

About Us

Foundever is a global leader in customer experience (CX), operating across 45+ countries with over 170,000 employees delivering exceptional service for the world's most recognised brands. As a top-4 global BPO provider, it combines deep human expertise with cutting-edge AI and technology to drive measurable outcomes for clients across every sector and geography.

With an ambitious EMEA growth agenda — targeting EUR 1bn in incremental revenue by 2030 — Foundever is investing significantly in its commercial marketing engine. This role is at the heart of that ambition: building the pipeline, targeting the right accounts, and converting market interest into revenue.

Job Summary

The Senior Demand Generation & ABM Manager — EMEA is a high-impact, commercially driven marketing role responsible for generating qualified pipeline and accelerating revenue growth across Foundever's EMEA markets. This role owns the design and execution of integrated demand generation programmes and account-based marketing (ABM) strategies — ensuring that marketing directly contributes to new logo acquisition, expansion of existing accounts, and the achievement of EMEA revenue targets.

Working closely with Sales, BD, and the broader Marketing team, this individual will be the engine behind Foundever's EMEA pipeline — orchestrating multi-channel campaigns, precision-targeting high-value accounts, and creating the content and activation plays that move prospects through the funnel and into revenue.

This is a role for a data-obsessed, commercially minded B2B marketer who thrives on building things that demonstrably work — someone who takes as much pride in pipeline attribution as they do in a beautifully executed campaign.

Primary Job Responsibilities

• Design, own, and execute an integrated EMEA demand generation strategy aligned to revenue targets — covering new logo acquisition, upsell and cross-sell into existing accounts, and market expansion priorities.
• Build and manage a full-funnel demand generation programme across paid, owned, and earned channels — including content syndication, LinkedIn and digital advertising, SEO, webinars, email nurture, and intent-driven outreach.
• Design and execute a structured ABM programme across EMEA — spanning 1:1 (strategic), 1:few (cluster), and 1:many (programmatic) tiers based on account size, revenue potential, and strategic priority.
• Build and maintain a dynamic EMEA ABM target account list in close collaboration with Sales and Business Development — incorporating firmographic data, intent signals, pipeline stage, and strategic fit criteria.
• Develop deep account intelligence profiles for Tier 1 ABM accounts — mapping buying committees, identifying stakeholder priorities, and crafting personalised engagement strategies that create genuine relevance at every touchpoint.
• Commission and create high-value content assets including thought leadership reports, industry benchmarks, solution briefs, case studies, webinar programmes, and executive insight pieces tailored to EMEA buyer audiences.
• Collaborate with the broader Marketing team to adapt global content for EMEA markets — localising messaging, data, and references to ensure relevance and resonance with regional audiences.
• Own and optimise Foundever's EMEA marketing technology stack — including CRM (Salesforce), marketing automation (HubSpot/Marketo), intent data platforms, LinkedIn Campaign Manager, and analytics tools — ensuring data integrity, integration, and consistent use across the team.

Experience

• Direct experience in the BPO, CX outsourcing, or managed services sector — with an understanding of the buyer journey, procurement processes, and competitive landscape.
• Familiarity with Foundever's target verticals — Financial Services, Telecoms, Retail, Healthcare, and Technology — including sector-specific buyer challenges and decision-making dynamics.
• Knowledge of AI-powered CX technology and the ability to translate emerging capabilities into compelling, commercially relevant marketing narratives.
• Experience with account-level web analytics and personalisation tools (e.g. Clearbit, Demandbase, Drift, or equivalent) for enhanced ABM targeting and conversion.
• Exposure to field marketing or regional marketing in EMEA — with an understanding of how market maturity, language, and cultural context affect campaign design and execution.
• Familiarity with sales enablement platforms such as Seismic or Highspot — and the ability to structure and maintain a content library that Sales actively uses.

Skills And Expertise

• 6+ years of B2B demand generation and/or ABM experience in enterprise services, technology, BPO, CX, or professional services — with a demonstrable track record of generating measurable pipeline and revenue contribution.
• Deep hands-on expertise in ABM strategy and execution — including 1:1, 1:few, and 1:many programme design, account selection methodology, buying committee mapping, and personalised campaign orchestration.
• Proven proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, or equivalent) — including lead scoring, nurture workflow design, campaign reporting, and CRM integration.
• Strong command of LinkedIn Campaign Manager and B2B paid media — with hands-on experience running matched audience ABM campaigns, lead gen forms, and multi-touch digital programmes.
• Experience with intent data platforms (Bombora, 6sense, Demandbase, or equivalent) — and the ability to operationalise intent signals into prioritised, timely outreach.

Key skills/competency

• Demand Generation
• Account-Based Marketing (ABM)
• B2B Marketing
• Pipeline Generation
• Marketing Automation
• CRM (Salesforce)
• Content Strategy
• Data Analysis
• BPO/CX Industry
• EMEA Markets