Senior Manager, Marketing Analytics & Insights
@ Fortune Brands

Deerfield, Illinois, United States
$156,250
On Site
Full-time
Posted 20 hours ago

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XXXXXXXXXX XXXXXXXXXXXXX XXXXXXXX******* @fortunebrands.com
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Job Details

Company Overview

Fortune Brands Innovations, Inc. is an industry-leading innovation company dedicated to creating smarter, safer, and more beautiful homes. Their mission is to transform spaces into havens and elevate lives while positively impacting people and the planet.

Position Summary

The Senior Manager, Marketing Analytics & Insights will manage enterprise-level marketing analytics shaping brand strategy, media effectiveness, and investments across FBIN’s business units. Collaborating across multiple teams, you will turn complex data into accessible insights that influence brand, media, and corporate strategy.

Responsibilities

  • Manage and evolve enterprise analytics and syndicated data strategy across business units.
  • Oversee consumer and professional tracking studies for consistent, actionable insights.
  • Evaluate media performance including ROAS, lift studies, and marketing mix modeling.
  • Transform large data sets into clear, engaging reports using Tableau, Power BI, and Looker.
  • Interpret syndicated data sources to support strategic planning.
  • Collaborate with cross-functional teams including Brand, Product, Strategy, and Data & Analytics.
  • Mentor two analysts to build skills in data analysis and effective communication.
  • Foster a culture of data-informed decision making across the organization.

Qualifications

  • Bachelor’s degree in Marketing, Business, Analytics, or related field.
  • 8+ years in marketing analytics, syndicated data or consumer insights.
  • Expertise with data visualization tools such as Tableau, Power BI, or Looker.
  • Experience in media effectiveness measurement (ROAS, Lift, MMA).
  • Strong storytelling and communication skills.
  • Experience mentoring team members in analytics or insights roles.

Preferred Qualifications

  • Advanced degree (MBA or MA/MS in Marketing or related fields).
  • Experience with analytics in consumer products or omnichannel brand environments.
  • Familiarity with AI-enabled research and advanced analytics methods.
  • Exposure to synthetic data tools or new research technologies.

Benefits & Additional Information

Fortune Brands offers comprehensive benefits including robust health plans, a market-leading 401(k), product discounts, flexible time off, and many Employee Resource Groups. The salary range is estimated between $120,000 USD and $192,500 USD with bonus or incentive plans based on performance.

Location

This position is eligible for a hybrid schedule based out of Deerfield, IL. Future transition to a new world-class campus in Deerfield is planned.

Key Skills/Competency

Marketing Analytics, Data Visualization, Strategic Insights, Syndicated Data, Media Measurement, Tableau, Power BI, Leadership, Consumer Insights, Data Storytelling

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How to Get Hired at Fortune Brands

🎯 Tips for Getting Hired

  • Research Fortune Brands: Learn their mission, culture, and recent news.
  • Customize your resume: Emphasize analytics and leadership skills.
  • Highlight data tools: Showcase proficiency with Tableau and Power BI.
  • Prepare for interviews: Practice explaining data-driven decisions clearly.

📝 Interview Preparation Advice

Technical Preparation

Review Tableau, Power BI, and Looker techniques.
Study syndicated data interpretation and modeling.
Refresh advanced analytics and data visualization methods.
Practice using marketing mix modeling scenarios.

Behavioral Questions

Describe a time you led data projects.
Explain collaboration across diverse teams.
Share a challenge and its solution.
Discuss your mentoring approach.

Frequently Asked Questions