Web Content & Experience Specialist - Connected Services

Position Overview

At Ford Motor Company, freedom of movement drives human progress. This role is designed for a disruptive, innovative professional who will optimize digital content and customer experience on Ford.com. The Web Content & Experience Specialist - Connected Services supports the delivery of an outstanding shopping experience for Ford's Connected Services.

Responsibilities

This role requires deep customer insight, strategic content management, and cross-functional coordination. Key responsibilities include:

• Be a subject matter expert on digital shopping patterns and customer needs.
• Manage content migration and the transition process for Integrated Services.
• Oversee web authoring and launch of Connected Services landing pages.
• Maintain Vehicle Home Pages during Model Year Change Over.
• Develop strategic site optimization for distinct customer journeys.
• Coordinate product bundle integration and lead cross-functional teams.
• Drive testing and innovative ideas in digital engagement.
• Align content strategies with SEO/SEM and media coordination.

Qualifications

Required qualifications include a Bachelor’s degree in marketing, Digital Media, Business or related field, and over 3 years of experience in digital project management and web content strategy. Experience with Adobe Suite (AEM, Target, Analytics, Audience Manager) and strong communication skills are essential. Experience leading cross-functional teams and managing agency partnerships is also required.

Additional Benefits

Ford offers flexibility with hybrid work arrangements, comprehensive benefits including medical, dental, vision, flexible family care days, employee discounts, tuition assistance, paid time off, and more. Compensation ranges from $72,480 to $121,440 annually.

Key skills/competency

Connected Services, Digital Media, Web Content, AEM, SEO, Project Management, Analytics, Customer Experience, Content Migration, Cross-Functional Collaboration