Staff Writer, Small Business

About Forbes

Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries.

We are seeking a talented and ambitious Staff Writer, Small Business to lead our small business and entrepreneurs coverage. This position focuses on a combination of actionable, reader-focused journalism, trend-spotting and enterprise list curation, newsletters, video, and more. Small business is a vital part of our new Service desk: a team of reporters and editors who work together, with our contributor network and AI tools to create essential, visually appealing content that readers can use to launch, scale and protect their businesses. We are seeking a cutting-edge traditionalist who is interested in complementing the highest-quality reporting, writing, editing, fact-checking, judgment and other fundamental journalism skills with AI tools.

Responsibilities of the Staff Writer, Small Business

• Content Creation: Create clear, engaging and original content, including actionable tips, how-to guides, interviews, lists, success stories and explainers, that are relevant, authoritative, interesting and tailored to the small business community’s specific challenges and growth opportunities. Transform complex business topics, current events, new technologies, policies and studies into engaging and actionable content.
• Audience-Centric Approach: Deeply understand our target audience of small business owners and entrepreneurs. Engage with and grow this community through surveys, focus groups, and more.
• Content Planning: In partnership with the Service desk head, manage a content calendar, proposing themes, topics and features that will drive engagement, open rates, and subscriber growth.
• Collaboration: Work closely with staff, the contributor network, audience development, newsletters, and other teams to ensure your work is cohesive with the overall editorial strategy and delivers against established priorities.
• Performance Driven: Analyze performance data and iterate on content strategies to continuously improve engagement. Firm understanding of how your content drives traffic and subscriptions and how to apply best practices for reach and loyalty.

Ideal Candidate Profile

• Experience: 4-5+ years of experience in journalism, with a strong emphasis on writing for digital platforms, particularly service journalism, newsletters or similar direct-to-audience content. Experience covering small business and entrepreneurs is highly preferred.
• Writing & Editing Skills: Exceptional writing, editing and proofreading skills with a keen focus on detail, clarity and liveliness. Ability to translate complex information into easily digestible and actionable insights.
• Creativity: Proven ability to craft compelling and engaging content across various platforms that capture attention, while adhering to Forbes' voice and editorial guidelines. Strong interest in innovative ways to use AI platforms to assist your workflow; explore and experiment with emerging tools and technologies.
• Communication Skills: Strong verbal and written communication skills to effectively convey messages and collaborate with cross-functional teams.
• Audience-First Mentality: Genuine passion for and understanding of the unique needs of small business owners and entrepreneurs.

The annual base salary range for this role is $80,000 - $100,000. Forbes aims to offer employees the flexibility they need in order to be successful. Some positions may require candidates to be based in a specific location for consideration while some roles may be fully remote (within the U.S.) if it aligns with the needs of the position. This position is only open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & Washington. Due to business operations and compliance requirements, we are unable to consider applicants based outside these states at this time. Forbes is an equal opportunity employer.

Key skills/competency

• Journalism
• Content Creation
• Small Business Coverage
• Entrepreneurship
• Digital Publishing
• Service Journalism
• AI Tools
• Audience Engagement
• Content Strategy
• Performance Analytics