Senior Demand Generation Manager
Foley · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Own demand generation strategy and execution for pipeline growth.
- Drive pipeline metrics through data-driven campaign optimization.
- Utilize AI and automation for enhanced marketing workflows.
- Collaborate with Sales, RevOps, Content, and Product Marketing.
- Remote US-based role with competitive benefits package.
About the role
Senior Demand Generation Manager
Foley is seeking a Senior Demand Generation Manager to own the strategy and execution of scalable, high-performing demand generation programs that drive consistent pipeline growth. This role focuses on generating high-quality top-of-funnel demand, improving conversion across the funnel, and ensuring marketing efforts translate into measurable pipeline and revenue outcomes.
Key Responsibilities
- Take a data-first approach to optimizing performance, continuously refining targeting, messaging, channel mix, and lead scoring.
- Employ a strong test-and-learn mindset to rapidly launch, measure, and iterate on digital-first, multi-channel campaigns.
- Leverage AI and automation to enhance campaign development, audience targeting, personalization, and performance analysis.
- Partner closely with Sales, RevOps, Content, and Product Marketing to align on pipeline goals and go-to-market execution.
What you'll do
Demand Generation Strategy & Execution
- Own demand generation strategy aligned to company growth and pipeline goals.
- Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.).
- Translate growth targets into scalable, measurable programs.
Pipeline & Performance Ownership
- Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution.
- Define KPIs and continuously optimize campaigns based on performance data.
- Partner with Sales to improve lead quality, routing, and conversion.
Lifecycle Marketing & Nurture
- Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs.
- Optimize messaging, timing, and channel mix to increase conversion across the funnel.
- Align lifecycle efforts with campaign and sales motions.
Content & Campaign Integration
- Partner with Content and Product Marketing to develop high-performing campaign assets.
- Translate campaign strategy into content requirements and messaging frameworks.
- Use performance insights to inform ongoing content optimization.
AI-Driven Marketing & Innovation
- Design and scale AI-powered marketing workflows to improve campaign execution and performance.
- Apply AI across paid acquisition, personalization, and content generation.
- Lead the development of advanced, AI-informed growth strategies and operationalize emerging tools.
- Identify and implement opportunities to automate marketing processes.
- Act as a builder and internal leader in AI adoption.
Analytics & Optimization
- Analyze funnel performance and identify opportunities to improve conversion and efficiency.
- Build reporting frameworks and dashboards to track campaign and pipeline performance.
- Continuously test and iterate on channels, messaging, and offers.
Cross-Functional Collaboration
- Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution.
- Influence stakeholders and drive alignment across teams without direct authority.
Who you are
- 5–8+ years in demand generation, growth marketing, or digital marketing.
- Proven track record of driving pipeline and revenue through digital campaigns.
- Strong experience with lifecycle marketing and funnel optimization.
- Deep understanding of demand generation channels (paid media, email, web, automation).
- Data-driven mindset with strong analytical and performance optimization skills.
- Experience working closely with Sales and RevOps to drive funnel efficiency.
- Strong cross-functional collaboration and communication skills.
- Familiarity with AI tools for marketing.
- Experience testing and implementing new technologies or growth tactics.
- Highly organized, self-directed, and comfortable owning multiple programs.
- Bachelor’s degree or equivalent experience.
Location
This role is primarily remote (US-based), with occasional travel. Eligible states include: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Massachusetts, Michigan, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin.
About Us
At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk with an all-in-one, AI-ready platform. We value Teammateship, Grit, and Innovation.
Benefits
Comprehensive benefits package including medical, dental, vision, 401(k) with match, paid time off, wellness programs, and an employee assistance program.
Key skills/competency
- Demand Generation
- Growth Marketing
- Digital Marketing
- Pipeline Growth
- Marketing Automation
- Lifecycle Marketing
- AI in Marketing
- Performance Optimization
- Cross-functional Collaboration
- Sales Enablement
Skills & topics
- Demand Generation
- Growth Marketing
- Digital Marketing
- Pipeline Growth
- Marketing Automation
- Lifecycle Marketing
- AI Marketing
- Performance Optimization
- SaaS Marketing
- B2B Marketing
- Paid Media
- Content Syndication
- Lead Nurturing
- Sales Alignment
- Marketing Analytics
How to get hired
- Tailor your resume: Highlight demand generation, pipeline growth, AI marketing tools, and cross-functional collaboration experience.
- Craft a compelling cover letter: Emphasize your data-driven approach and proven track record in driving revenue.
- Prepare for behavioral questions: Showcase your collaboration skills and experience with Sales and RevOps.
- Research Foley's culture: Understand their values of Teammateship, Grit, and Innovation.
- Showcase AI proficiency: Be ready to discuss your experience with AI tools and automation in marketing.
Technical preparation
Master demand generation campaign platforms and tools.,Practice analyzing funnel metrics and performance data.,Familiarize yourself with AI marketing tools and applications.,Develop skills in marketing automation and workflow design.
Behavioral questions
Describe a time you drove pipeline growth.,How do you collaborate with sales and RevOps?,Share an example of optimizing a campaign.,How have you used AI in marketing campaigns?
Frequently asked questions
- What is the primary focus of the Senior Demand Generation Manager role at Foley?
- The Senior Demand Generation Manager at Foley is responsible for developing and executing strategies to drive consistent pipeline growth through high-performing demand generation programs. This includes focusing on top-of-funnel demand, funnel conversion, and ensuring marketing efforts yield measurable pipeline and revenue.
- What is Foley's approach to marketing innovation in this role?
- Foley encourages a data-first and test-and-learn approach. The role emphasizes leveraging AI and automation for campaign development, audience targeting, personalization, and performance analysis, as well as identifying and implementing new technologies and growth tactics.
- What are the key performance indicators (KPIs) for this Senior Demand Generation Manager position?
- Key performance indicators include driving pipeline metrics such as MLs, MQLs, AQLs conversion rates, and revenue contribution. The role also involves defining KPIs and continuously optimizing campaigns based on performance data.
- How does this role collaborate with other departments at Foley?
- The Senior Demand Generation Manager will closely partner with Sales, RevOps, Content, and Product Marketing teams to align on pipeline goals, lead quality, and go-to-market execution. This cross-functional collaboration is critical for success.
- What level of experience is required for the Senior Demand Generation Manager role at Foley?
- The ideal candidate will have 5-8+ years of experience in demand generation, growth marketing, or digital marketing, with a proven track record of driving pipeline and revenue through digital campaigns.
- Is this Senior Demand Generation Manager position remote?
- Yes, this role is primarily remote and US-based. It may be based remotely out of specific listed states. Occasional travel for team collaboration or company events may be required.
- What AI marketing tools and skills are relevant for this Foley job?
- Familiarity with AI tools for marketing is essential. This includes AI for content generation, segmentation, analytics, and automation. Experience designing and scaling AI-powered marketing workflows is highly valued.
- What are Foley's core values, and how do they relate to this role?