Sr. Digital & Technology Communication Manager

Job Summary

The Sr. Digital & Technology Communication Manager serves as the primary owner, administrator, and strategist for the department's core digital platforms. The role ensures Communications, Marketing, and Experience (CMX) systems—including SharePoint, Microsoft Teams, the intranet, and other platforms are governed, optimized, secure, and fully leveraged by the department. This role partners closely with IT, procurement, CMX leaders and team members, and GuideWell companies to maintain a cohesive, efficient, and user-friendly technology ecosystem.

This role is responsible for gaining alignment and driving change across our function. You will lead cross-functional initiatives, anticipating and mitigating issues that may arise. Your focus will be on developing a world-class user experience, integrating proprietary and partnered solutions in a thoughtful and intentional way. Additionally, you will play a key role in evaluating and integrating emerging technologies to ensure we stay ahead of the curve and deliver innovative solutions.

Essential Functions

Platform Ownership & Administration Governance

• Develop, administer and maintain CMX digital systems including SharePoint, Teams, intranet, other digital asset tools, etc. with the employee communications and engagement platform being on behalf of all wholly-owned GuideWell companies.
• Collaborate with procurement on new and existing systems and RFP requirements.
• Develop and maintain governance standards, documentation, and system policies.
• Lead testing, rollout, and adoption of new features or platforms.
• Manage user access, permissions, and security across platforms.
• Oversee content structure, taxonomy, and governance for digital platforms.

Technology Optimization, & Cross Functional Partnership

• Provide input, advice and consultation on multiple digital communications strategy and distribution decisions.
• Conduct regular platform reviews to identify redundancies, gaps, and opportunities for consolidation.
• Evaluate new tool requests and determine whether existing solutions meet the need.
• Support the execution of the department’s AI enablement roadmap.
• Partner with IT on system integrations, enhancements, troubleshooting, and security requirements.
• Partner with CMX team members on platforms and technology.

Training & Enablement

• Develop training materials and enablement resources for CMX tools.
• Deliver training sessions and onboarding support for CMX team members.
• Provide guidance to teams on best practices for system use and digital organization.
• Provide user support and troubleshooting for system-related issues.
• Maintain a library of documentation, FAQs, and process guides.

Reporting & Operations Support

• Track and report on system utilization, adoption, and performance metrics.
• Identify trends, risks, and opportunities to improve system efficiency and user experience.
• Collaborate with Communications Operations team on cross-functional initiatives.
• Provide backup support for the execution of executive and all-employee meetings, working with IT to deliver professional-quality events that meet stakeholder needs.

Required Experience

• 6+ years related work experience. Experience Details: Project management, digital platform management, system implementation and optimization experience.
• 3+ years direct supervisory/management experience.
• Related Bachelor’s degree or additional related equivalent work experience.
• Highly refined communication skills including ability to negotiate, build consensus, and clearly articulate to technical and non-technical audiences; able to communicate difficult messages in a professional and productive manner.
• Excellent presentation and facilitation competence.
• Demonstrated ability to lead technical and cross-functional teams through complex system implementation initiatives while dealing with change and meeting schedule and budget objectives.
• Deep, thorough understanding of business processes being supported.
• Excellent decision-making, problem-solving, organization, prioritization, team-building, conflict management and time management skills.
• Proven ability to innovate solutions in a complex matrix environment.
• Knowledge and understanding of technical systems/workflows and documentation.
• Knowledge of quality assurance, system and user acceptance testing.
• Experience in a high-volume multi-project environment with multiple stakeholders, including project, resource and vendor management experience.
• Professional presence, a positive and enthusiastic demeanor, and the ability to build relationships in a highly-matrixed environment.
• Strong project management skills with the ability to execute programs with speed, accuracy, and efficiency while coordinating/managing multiple high profile projects simultaneously.
• Demonstrated ability to write business requirements, and translate business requirements into technical design requirements to design solutions to meet business needs.
• Well organized, disciplined and process-oriented, able to set priorities and put actions in place to execute a communications/technical plan effectively.
• The ability to problem-solve, using investigative research and analytical skills to develop and implement creative solutions.
• Strong influencing, negotiating, decision-making, and relationship management skills.

Preferred Qualifications

• Experience with Artificial Intelligence (AI) and Machine Learning (ML) technologies, including familiarity with AI-powered tools and platforms.
• Deep experience using technology to achieve and drive improved business value and familiarity with emerging trends, technology, UX, and development tools and agile methodologies.
• Brings a high-energy and passionate outlook to the job and can influence those around them; Able to build a sense of trust and rapport that creates a comfortable and effective workplace.
• Strong knowledge of various digital communications and social media software and platforms, including content management systems and digital publishing tools.
• Knowledge and understanding of technical systems/workflows and documentation.
• Advanced knowledge of Microsoft SharePoint and Microsoft Tool Suite.
• Master’s degree

What We Offer

As a Florida Blue employee, you will be at the heart of GuideWell’s vision – to lead the nation in transforming health through compassionate, connected, and technology-enabled care that delivers personalized value and empowered living.

To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

• Medical, dental, vision, life and global travel health insurance;
• Income protection benefits: life insurance, short- and long-term disability programs;
• Leave programs to support personal circumstances;
• Retirement Savings Plan including employer match;
• Paid time off, volunteer time off, 10 holidays and 2 well-being days;
• Additional voluntary benefits available; and
• A comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Annualized Salary Range: $100,400 - $163,200

Typical Annualized Hiring Range: $100,400 - $125,500

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.

Key skills/competency

• Digital Platform Management
• SharePoint
• Microsoft Teams
• Intranet Management
• Technology Optimization
• Cross-functional Collaboration
• Training and Enablement
• Reporting and Analytics
• Project Management
• AI and ML Technologies