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Digital Marketing Associate SEO

Florida Blue

HybridHybrid

Original Job Summary

Overview

The Digital Marketing Associate SEO supports the Director of Digital Marketing by executing digital marketing and SEO strategies across GuideWell's digital acquisition platforms.

Key Responsibilities

  • Design and continuously improve digital marketing and SEO strategies.
  • Develop keyword and content prioritization frameworks with stakeholders.
  • Monitor performance using Google Analytics, Conductor, and Looker Studio.
  • Identify technical fixes and opportunities with IT coordination.
  • Manage digital marketing requests using project management systems.
  • Support content consistency across GuideWell brand websites.
  • Maintain team documents and standard operating procedures.

Requirements

Minimum 1+ years experience in digital marketing and SEO. Relevant Bachelor’s degree or equivalent work experience is required. Must have excellent communication, detail orientation, and the ability to multitask under deadlines.

Preferred Qualifications

  • Experience with project management and content management systems.
  • Experience with Conductor, Google Analytics, Google Data Studio or Looker Studio.
  • Ability to coordinate multiple clients and resolve issues effectively.

What We Offer

Florida Blue offers comprehensive benefits including medical, dental, vision, life and travel insurance, income protection, retirement plans, paid time off, volunteer days and a wellness program. Salary ranges from $47,000 to $73,100 with performance reviews for base pay increases.

Key skills/competency

  • SEO
  • Digital Marketing
  • Analytics
  • Content Strategy
  • Google Analytics
  • Project Management
  • Conductor
  • Looker Studio
  • Microsoft Office
  • Stakeholder Coordination

How to Get Hired at Florida Blue

🎯 Tips for Getting Hired

  • Research Florida Blue: Understand their mission and culture.
  • Customize your resume: Highlight digital marketing skills.
  • Showcase SEO expertise: Emphasize analytics and strategy.
  • Prepare your portfolio: Include past digital projects.
  • Practice interview responses: Use specific SEO examples.

📝 Interview Preparation Advice

Technical Preparation

Review Google Analytics basics and reporting.
Practice using Looker Studio dashboards.
Understand CMS and SEO project tools.
Familiarize with technical SEO best practices.

Behavioral Questions

Describe handling multiple deadlines effectively.
Explain teamwork with cross-functional stakeholders.
Share problem-solving during project challenges.
Outline communication in dynamic environments.