Performance Marketing Manager
Flip · Brooklyn, NY
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- On site
- Full-time
- $120,000 / year
- Brooklyn, NY
Job highlights
- Own end-to-end paid acquisition strategy and analytics.
- Design and execute cross-channel experiments.
- Scale campaigns to grow pipeline and reduce CAC.
- Manage segmented email campaigns via HubSpot.
- Drive predictable, data-driven growth engine.
About the role
Performance Marketing Manager
Flip is seeking a Performance Marketing Manager to own and scale our lead generation engine. This role is critical in building a high-signal, scalable growth machine that converts Customer and Patient experience leaders into demo, pipeline, and revenue. We are looking for someone who thrives in a fast-paced, high-growth environment and is passionate about data-driven marketing.
About Flip
Flip is a leader in Voice AI solutions, empowering hundreds of brands like Under Armour and Experity to manage millions of customer interactions monthly. We believe in growing through a strong customer base and an even stronger team. With offices in NYC, LA, and the UK, we are a small but mighty team of 50 dedicated individuals who are passionate about our work and enjoy the journey.
What You'll Do
- Own paid acquisition strategy end-to-end, including rigorous funnel analytics (CAC, conversion, pipeline attribution) and performance dashboards.
- Design and execute structured experimentation across channels, creative, audiences, and landing pages.
- Scale high-performing campaigns and audiences to grow qualified pipeline while reducing blended CAC.
- Set up and manage segmented email campaigns using HubSpot for prospects and clients.
- Build performance marketing into a predictable, data-driven growth engine aligned with priority ICP segments.
- Develop campaigns and lead SEO and AEO efforts to position Flip as the premier solution for automated customer and patient experience.
Who You Are
- 3+ years of experience managing performance marketing for a SaaS, B2B product for enterprise companies.
- Experience managing and optimizing a paid ad budget of over $100k annually.
- Proven experience running paid acquisition across AEO, Google, LinkedIn, Reddit, industry newsletters, trade shows, and emerging channels.
- Experience with AEO/GEO and SEO.
- Proficiency with HubSpot for email marketing and landing pages, and Google Analytics.
- Ability to market to both technical and non-technical audiences, including CX, CTO/CIO, founders, C-level executives, and leaders in eCom/Retail, Healthcare, and Transportation.
- Strong understanding of funnel development, cohorts, CAC/LTV, and pipeline contribution.
- Highly analytical with the ability to translate reports into actionable insights.
- Deep understanding of the current AI model/infrastructure landscape and efficient use of tools.
- Ability to translate complex infrastructure into compelling, conversion-focused messaging.
- Demonstrated ability to move fast, test constantly, and optimize relentlessly.
- Comfortable operating in ambiguity.
More About Us
- International presence across the US, UK, and Canada.
- Raised over $30M, including a $20M Series A, backed by prominent investors.
- Comprehensive healthcare and unlimited vacation policy.
- Mandatory time off: half a week over July 4th and a full week at year-end.
- In-office work environment: 5 days a week in Brooklyn, NY.
Key skills/competency
- Performance Marketing
- Paid Acquisition
- SaaS Marketing
- B2B Marketing
- Lead Generation
- Funnel Analytics
- HubSpot
- SEO/AEO
- Data Analysis
- AI Marketing
Skills & topics
- Performance Marketing
- Marketing Manager
- Paid Acquisition
- SaaS Marketing
- B2B Marketing
- Lead Generation
- Funnel Analytics
- HubSpot
- Google Analytics
- SEO
- AEO
- AI
- Brooklyn
- New York
How to get hired
- Customize your resume: Highlight performance marketing achievements, SaaS/B2B experience, and specific channel expertise relevant to Flip's needs.
- Showcase analytical skills: Quantify your impact with metrics like CAC reduction, pipeline growth, and conversion rate improvements.
- Demonstrate AI marketing understanding: Explain how you've translated complex technical concepts into compelling marketing messages.
- Prepare for data-driven interviews: Be ready to discuss your approach to experimentation, optimization, and turning insights into action.
- Research Flip's mission: Understand their Voice AI focus and how performance marketing contributes to their growth goals.
Technical preparation
Master funnel metrics: CAC, LTV, conversion rates.,Practice A/B testing across channels and creatives.,Deepen expertise in HubSpot and Google Analytics.,Study AI infrastructure and AI marketing messaging.
Behavioral questions
Describe a time you moved fast and optimized relentlessly.,How do you handle operating in ambiguity?,Explain how you translate complex tech into marketing.,Share an example of a successful structured experiment.
Frequently asked questions
- What is the primary responsibility of the Performance Marketing Manager at Flip?
- The Performance Marketing Manager at Flip is responsible for owning and scaling the company's lead generation engine through end-to-end paid acquisition strategy, rigorous funnel analytics, and data-driven experimentation to drive pipeline and revenue.
- What experience is required for the Performance Marketing Manager role at Flip?
- We require 3+ years of experience managing performance marketing for a B2B SaaS product for enterprise companies, including managing a significant paid ad budget and experience across various digital channels like Google, LinkedIn, and AEO/GEO.
- What tools and platforms are used by the Performance Marketing Manager at Flip?
- Key platforms and tools include HubSpot for email marketing and landing pages, Google Analytics for performance tracking, and experience with various paid acquisition channels. A strong understanding of AI infrastructure is also beneficial.
- What kind of growth can be expected in this Performance Marketing Manager role?
- This role offers significant growth potential as you'll be building a scalable growth machine for a rapidly growing AI company. You'll have the opportunity to influence strategy, experiment with new channels, and directly impact revenue.
- How does Flip foster team culture and employee experience?
- Flip emphasizes a strong team culture, encouraging people to 'go all-in' and have a 'great Flippin time.' Many employees consider it their favorite place to work, balancing hard work with a positive environment. They also offer comprehensive benefits and ample time off.
- What is the compensation structure for the Performance Marketing Manager at Flip?
- The compensation range for this role is $105,000 to $135,000 USD annually, with potential for equity. Final compensation depends on factors like location, experience, and qualifications.
- What are Flip's key performance indicators for this role?
- Key performance indicators will revolve around funnel analytics, including Customer Acquisition Cost (CAC), conversion rates, pipeline attribution, and overall growth in qualified pipeline and revenue generated through performance marketing efforts.
- What makes Flip's AI solutions unique in the market?
- Flip differentiates itself by providing advanced Voice AI that integrates seamlessly with businesses, enhancing customer and patient experience. Their focus on enabling brands to have millions of customer calls monthly through AI is a key differentiator.