Job Overview
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Job Description
Performance Marketing Manager
Flip is seeking a Performance Marketing Manager to own and scale our lead generation engine. This role is critical in building a high-signal, scalable growth machine that converts Customer and Patient experience leaders into demo, pipeline, and revenue. We are looking for someone who thrives in a fast-paced, high-growth environment and is passionate about data-driven marketing.
About Flip
Flip is a leader in Voice AI solutions, empowering hundreds of brands like Under Armour and Experity to manage millions of customer interactions monthly. We believe in growing through a strong customer base and an even stronger team. With offices in NYC, LA, and the UK, we are a small but mighty team of 50 dedicated individuals who are passionate about our work and enjoy the journey.
What You'll Do
- Own paid acquisition strategy end-to-end, including rigorous funnel analytics (CAC, conversion, pipeline attribution) and performance dashboards.
- Design and execute structured experimentation across channels, creative, audiences, and landing pages.
- Scale high-performing campaigns and audiences to grow qualified pipeline while reducing blended CAC.
- Set up and manage segmented email campaigns using HubSpot for prospects and clients.
- Build performance marketing into a predictable, data-driven growth engine aligned with priority ICP segments.
- Develop campaigns and lead SEO and AEO efforts to position Flip as the premier solution for automated customer and patient experience.
Who You Are
- 3+ years of experience managing performance marketing for a SaaS, B2B product for enterprise companies.
- Experience managing and optimizing a paid ad budget of over $100k annually.
- Proven experience running paid acquisition across AEO, Google, LinkedIn, Reddit, industry newsletters, trade shows, and emerging channels.
- Experience with AEO/GEO and SEO.
- Proficiency with HubSpot for email marketing and landing pages, and Google Analytics.
- Ability to market to both technical and non-technical audiences, including CX, CTO/CIO, founders, C-level executives, and leaders in eCom/Retail, Healthcare, and Transportation.
- Strong understanding of funnel development, cohorts, CAC/LTV, and pipeline contribution.
- Highly analytical with the ability to translate reports into actionable insights.
- Deep understanding of the current AI model/infrastructure landscape and efficient use of tools.
- Ability to translate complex infrastructure into compelling, conversion-focused messaging.
- Demonstrated ability to move fast, test constantly, and optimize relentlessly.
- Comfortable operating in ambiguity.
More About Us
- International presence across the US, UK, and Canada.
- Raised over $30M, including a $20M Series A, backed by prominent investors.
- Comprehensive healthcare and unlimited vacation policy.
- Mandatory time off: half a week over July 4th and a full week at year-end.
- In-office work environment: 5 days a week in Brooklyn, NY.
Key skills/competency
- Performance Marketing
- Paid Acquisition
- SaaS Marketing
- B2B Marketing
- Lead Generation
- Funnel Analytics
- HubSpot
- SEO/AEO
- Data Analysis
- AI Marketing
How to Get Hired at Flip
- Customize your resume: Highlight performance marketing achievements, SaaS/B2B experience, and specific channel expertise relevant to Flip's needs.
- Showcase analytical skills: Quantify your impact with metrics like CAC reduction, pipeline growth, and conversion rate improvements.
- Demonstrate AI marketing understanding: Explain how you've translated complex technical concepts into compelling marketing messages.
- Prepare for data-driven interviews: Be ready to discuss your approach to experimentation, optimization, and turning insights into action.
- Research Flip's mission: Understand their Voice AI focus and how performance marketing contributes to their growth goals.
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