Digital Marketing Specialist

Digital Marketing Specialist - Growth & Demand Generation (B2B)

FCM, part of Flight Centre Travel Group (FCTG), is a global leader in travel management, serving national and multinational companies with a 24/7 reach across 97 countries. We are recognized for our flexible technology, personalized service, and industry awards, including nine consecutive World's Leading Travel Management Company titles. FCM Travel India is also celebrated as one of India's Top 100 Great Mid-size Workplaces 2024 and the Best in Professional Services. As a leader in travel tech, FCM offers proprietary client solutions and specialist services through FCM Consulting and FCM Meetings & Events.

Day In The Life: Growth & Demand Digital Execution

• Support the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website in partnership with relevant channel owners.
• Manage day-to-day operations of campaign workflows including asset coordination, QA, testing, and reporting.
• Monitor and optimize paid channel performance in collaboration with brand and paid media teams.
• Work with automation & CRM campaign specialists to build and optimize nurture flows and triggered campaigns.

Performance Monitoring & Reporting

• Provide campaign reporting and insights, tracking metrics such as MQLs, CTR, conversions, and lead quality.
• Support attribution analysis and reporting alignment with marketing and sales stakeholders.

SEO & Organic Support

• Contribute to SEO strategy implementation and content planning in alignment with broader marketing initiatives.
• Support the planning and coordination of organic social content, ensuring alignment with paid and campaign goals.

Collaboration & Campaign Support

• Collaborate cross-functionally with content, brand, sales and product teams to ensure campaign alignment.
• Assist in managing campaign plans and contribute to campaign post-mortems and optimisation planning.

Enablement & Best Practice Sharing

• Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.

Qualifications:

• 3–5 years of experience in digital marketing, performance media, or demand generation roles within a B2B environment.
• Strong familiarity with paid channels (Google, LinkedIn, programmatic), email automation tools, and campaign reporting platforms.
• Experience working cross-functionally in matrixed or global teams.
• Understanding of digital campaign KPIs and basic attribution models.
• Strong attention to detail, time management, and communication skills.
• Minimum Bachelor's Degree in Business, Marketing, or Digital Marketing.
• Certification in relevant platforms such as Google, Meta, LinkedIn product suites is a plus.

Work Perks:

• Competitive market salary and remuneration structure.
• Fun, energetic, and inclusive culture recognized as a Great Place to Work for 5 consecutive years.
• Excellent work-life balance with generous paid annual leave.
• Comprehensive well-being focus: medical coverage, accidental insurance, and term insurance.
• Paid parental leave for new families.
• Exclusive industry travel discounts.
• Career advancement opportunities both locally and globally within a high-growth company.
• Recognition programs including Buzz Nights and the annual Global Gathering.
• A passionate, travel-loving environment.

Company Values:

• Flight Centre Travel Group is committed to fostering an inclusive and diverse workplace. We encourage authenticity and collaboration, celebrating the unique identity of every team member.
• Our vision is to open up the world. As a global travel retailer with 20+ countries and counting, we are a family of 'Flighties' dedicated to growth, innovation, and empowering our people to achieve their 'Brightness of Future'.
• We value: Irreverence, Ownership, Egalitarianism.

Key skills/competency:

• Digital Marketing
• Growth Marketing
• Demand Generation
• B2B Marketing
• Paid Media
• SEO
• Email Marketing
• Campaign Management
• Performance Marketing
• Marketing Analytics