Digital Marketing Specialist
FlexTrades · United States
- Hybrid
- Full-time
- $75,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Manage company digital presence and optimize website.
- Develop and execute SEO/SEM strategies for lead generation.
- Create and manage engaging social media content.
- Analyze performance data and report on key metrics.
- Collaborate cross-functionally to support business initiatives.
About the role
About the Role
FLEXTRADES is a rapidly growing national provider of workforce solutions, recognized by Staffing Industry Analysts as a 2026 Best Place to Work. We are seeking an innovative and results-driven Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for managing and optimizing the company’s digital presence across website management, search marketing, social media, and blog content initiatives. You will work closely with marketing, sales, recruiting, and leadership to execute strategies that increase brand awareness and digital presence, drive website traffic, generate qualified leads, and support overall business growth. The ideal candidate is both analytical and creative, with hands-on experience in digital marketing platforms, social media management, SEO/SEM, and content creation.
Duties & Responsibilities
- Website Management: Maintain and optimize company website content, landing pages, user experience, and conversion paths to support marketing and business objectives.
- Search Marketing (SEO/SEM): Develop and execute organic and paid search strategies to improve website and digital footprint visibility, increase traffic, and generate qualified leads.
- Social Media Management: Plan, create, schedule, and manage content across company social media platforms to increase engagement, audience growth, and brand awareness.
- Blog & Content Development: Coordinate and develop blog articles, website content, and other digital assets aligned with company messaging, campaigns, and SEO best practices.
- Digital Campaign Execution: Support integrated digital marketing campaigns across multiple channels including email, paid advertising, social media, and web.
- Analytics & Reporting: Monitor, analyze, and report on website traffic, campaign performance, SEO rankings, social engagement, and lead generation metrics; provide recommendations for continuous improvement.
- Content Optimization: Optimize digital content using SEO best practices, keyword strategies, and audience insights to improve performance and discoverability.
- Marketing Collaboration: Work cross-functionally with sales, recruiting, operations, and leadership teams to support business initiatives and promotional campaigns.
- Brand Consistency: Ensure all digital marketing materials and communications align with company branding and messaging standards.
- Platform Management: Manage digital marketing tools and platforms including website CMS, social scheduling tools, analytics platforms, and advertising accounts.
- Trend Monitoring: Stay current on digital marketing trends, search engine updates, emerging platforms, and industry best practices.
- All other duties as assigned.
Requirements
- Bachelor’s degree in marketing, communications, business, or related discipline preferred.
- 4+ years of experience in digital marketing, social marketing, or related content marketing roles.
- Hands-on experience managing websites and CMS platforms (e.g., WordPress).
- Strong understanding of SEO, SEM, Google Analytics, and digital advertising platforms.
- Experience managing business social media accounts and developing engaging content strategies.
- Excellent writing, editing, proofreading, and design skills for blogs, web copy, and social media content.
- Familiarity with email marketing and marketing automation platforms is a plus.
- Strong analytical skills with the ability to interpret performance data and make data-driven recommendations.
- Excellent project management, organizational, and time management skills.
- Strong communication and collaboration skills with a cross-functional mindset.
Preferred Skills & Experience
- Channel and campaign reporting experience and publishing insights derived from multiple technology platforms.
- Experience with HubSpot and LinkedIn campaign management.
- Social media management platforms such as Sprout Social or Hootsuite.
- Stay current on evolving SEO trends, AI-powered search experiences, and digital marketing technologies.
- Experience in manufacturing, industrial staffing, workforce solutions, or similar is a plus.
Benefits
- Best in Class: Medical, Dental, Vision, Disability and Life Insurance coverage offered
- Work remotely in the United States
- Paid holidays, Vacation, & Birthday PTO
- Company sponsored personal wellness plan
- Home office equipment provided
Equal Opportunity Employer
FlexTrades is an equal opportunity/affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, including individuals with disabilities and veterans.
Key skills/competency
- Digital Marketing Specialist
- Website Management
- SEO/SEM
- Social Media Management
- Content Creation
- Digital Campaign Execution
- Analytics and Reporting
- Content Optimization
- Marketing Collaboration
- Brand Consistency
Skills & topics
- Digital Marketing
- Marketing Specialist
- SEO
- SEM
- Social Media Marketing
- Content Marketing
- Website Management
- Google Analytics
- Lead Generation
- Campaign Management
How to get hired
- Tailor your resume: Highlight your 4+ years of digital marketing experience, CMS, SEO/SEM, and analytics skills.
- Showcase your portfolio: Include examples of successful campaigns, content, and social media strategies you've managed.
- Emphasize analytics: Detail your experience with Google Analytics, reporting, and data-driven recommendations.
- Address remote work: Confirm your ability to work remotely and your understanding of remote collaboration tools.
- Research FlexTrades: Understand their workforce solutions and 'Best Place to Work' accolades to align your application.
Technical preparation
Master Google Analytics and Google Ads platforms.,Practice SEO keyword research and on-page optimization.,Build sample content for blogs and social media.,Familiarize yourself with WordPress CMS functionality.
Behavioral questions
Describe a successful digital campaign you managed.,How do you handle conflicting priorities?,How do you stay updated on marketing trends?,Give an example of data-driven marketing insight.
Frequently asked questions
- What are the key responsibilities of a Digital Marketing Specialist at FlexTrades?
- The Digital Marketing Specialist at FlexTrades is responsible for managing and optimizing the company's digital presence. This includes website management, SEO/SEM strategy, social media management, content creation for blogs and web, digital campaign execution, analytics and reporting, and ensuring brand consistency across all digital platforms.
- What experience is required for the Digital Marketing Specialist role at FlexTrades?
- A Bachelor's degree in marketing or a related field is preferred. Candidates should have at least 4 years of experience in digital marketing, social marketing, or content marketing. Hands-on experience with CMS platforms (like WordPress), SEO/SEM, Google Analytics, and social media management is essential.
- Is the Digital Marketing Specialist position at FlexTrades remote?
- Yes, this Digital Marketing Specialist position is a remote role within the United States. FlexTrades also provides home office equipment to support remote employees.
- What skills are considered a plus for the Digital Marketing Specialist role at FlexTrades?
- Familiarity with email marketing and marketing automation platforms, experience with HubSpot and LinkedIn campaign management, and knowledge of social media management tools like Sprout Social or Hootsuite are considered a plus. Experience in the manufacturing, industrial staffing, or workforce solutions sector is also beneficial.
- What kind of analytics and reporting is expected from the Digital Marketing Specialist?
- The Digital Marketing Specialist is expected to monitor, analyze, and report on website traffic, campaign performance, SEO rankings, social engagement, and lead generation metrics. This includes providing data-driven recommendations for continuous improvement based on performance data.
- How does FlexTrades support its employees in this role?
- FlexTrades offers a comprehensive benefits package including Medical, Dental, Vision, Disability, and Life Insurance. They also provide paid holidays, vacation, and birthday PTO, a company-sponsored personal wellness plan, and home office equipment for remote employees.