Video Editor

Company Overview: Sumwon Studios

Sumwon Studios is a global fashion brand group specializing in direct-to-consumer apparel and lifestyle brands. Founded in 2023 and headquartered in Dubai, United Arab Emirates, the company operates an on-demand, data-informed supply-chain model that efficiently matches product production with customer demand, minimizing waste and inventory risks.

The group boasts a diverse brand portfolio spanning menswear, womenswear, kidswear, and premium streetwear, including labels like Sumwon, Missguided, BALR., AiiRZ, and KiZN. Sumwon Studios integrates creative design, photography, content creation, and digital launch operations to accelerate product cycles, serving millions of customers worldwide with operational bases in Dubai, London, and Manchester. The company has achieved rapid growth in revenue, workforce, and brand footprint, driven by a strategic buy-and-build approach that scales acquired brands through operational expertise. Sumwon Studios actively seeks creative and innovative talent across design, merchandising, marketing, content, and operations, emphasizing trend responsiveness.

Job Roles & Responsibilities of a Video Editor

• Edit high-impact paid social videos (5–30 seconds) optimized for Meta and TikTok.
• Create multiple variations of each asset for A/B testing (hooks, captions, CTAs, pacing).
• Repurpose UGC, influencer content, testimonials, and organic social into paid formats.
• Add motion graphics, subtitles, product callouts, overlays, and brand elements.
• Build editable templates to enable rapid turnaround and scalable production.

Performance & Optimisation

• Collaborate with the Performance Marketing team and Paid Social Agency to understand creative insights and results.
• Use performance data to inform creative decisions, improving thumb-stop rate and conversion.
• Deliver weekly batches of creative tests, iterations, and refreshes.

Content Sourcing & Direction

• Proactively research and leverage tools such as Motion and Foreplay to analyze competitor ads, creative patterns, and emerging trends at scale.
• Support the production team in briefing creators, influencers, and internal teams on required footage and talking points.
• Provide direction on hooks, angles, storyboards, and ad formats proven to convert.
• Identify emerging trends across formats, hooks, narratives, pacing, and visual styles, translating them into actionable creative direction.
• Build and maintain a strong external creative reference library to inform briefs, concepts, and testing roadmaps.

AI & Creative Scaling Tools

• Research, test, and implement AI-powered tools that support creative ideation, production, and iteration at volume.
• Work cross-functionally to identify opportunities where automation and AI can meaningfully increase creative output and learning velocity without compromising quality or brand standards.

Brand & Quality Control

• Ensure all paid creative is on-brand, high-quality, and aligned with campaign objectives.
• Continuously explore new editing techniques, transitions, effects, and performance-first visuals.

Ideal candidate profile

• 3+ years’ proven experience editing paid social assets for TikTok, Meta and PMax.
• Strong proficiency in Premiere Pro, CapCut or similar editing tools.
• Experience in using platforms such as Foreplay and Motion for ad performance metrics and competitor analysis.
• Strong storytelling skills with a conversion-first, performance-driven mindset.
• Confidence working with UGC, influencer content and raw mobile footage.
• Knowledge of motion graphics, basic animation and text overlays (desirable).
• A fast, agile and trend-obsessed approach to content creation.
• A creative but commercial mindset - balancing bold ideas with data and performance.
• Excellent attention to detail, organisation and the ability to work in a fast-paced, test-and-learn environment with rapid turnarounds.
• Genuine excitement for social-first content and creating ads that actually convert.

Key skills/competency

• Video Editing
• Social Media Marketing
• Performance Marketing
• Meta Ads
• TikTok Ads
• Premiere Pro
• CapCut
• Motion Graphics
• UGC Content
• A/B Testing