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Lead Product Marketing Manager

Fivetran

Denver, Colorado, United StatesOn Site

Original Job Summary

About Fivetran

Fivetran’s mission is to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in warehouses, canonical and ready to query, with no engineering or maintenance required.

About the Role

The Lead Product Marketing Manager at Fivetran owns high-impact programs that drive product growth, strategic messaging, and targeted campaigns. This role involves leading GTM strategy and execution across launches, narrative and content, demand generation, and sales enablement while collaborating with multiple teams.

What You’ll Do

  • Messaging & Content Creation: Create compelling marketing content and product materials.
  • Business-Moving Programs: Propose and own programs impacting company-level OKRs.
  • GTM Strategy & Execution: Develop comprehensive plans for product launches and growth.
  • Customer and Market Insights: Lead research to refine positioning and messaging.
  • Cross-Functional Leadership: Collaborate with Product, Sales, and Marketing teams.
  • Project Management: Manage quarterly marketing plans and track campaign performance.
  • Mentorship & Process Building: Formalize scalable PMM processes and mentor peers.

Skills We're Looking For

  • 6+ years in product or technical marketing.
  • 3+ years in data, analytics, or B2B SaaS.
  • Strong written and verbal communication skills.
  • Proven content and messaging creation expertise.
  • Excellent project management and cross-functional leadership skills.

Perks and Benefits

  • 100% employer-paid medical insurance.
  • Generous paid time-off policy and parental leave.
  • RSU stock grants and professional development opportunities.
  • Hybrid work model with office locations in Oakland, CA and Denver, CO.

Key skills/competency

Product Marketing, GTM Strategy, Content Creation, Campaigns, Data Analytics, Cross-functional Leadership, Messaging, Project Management, Customer Insights, SaaS

How to Get Hired at Fivetran

🎯 Tips for Getting Hired

  • Research Fivetran's culture: Study mission, values, and recent news online.
  • Customize your resume: Highlight product marketing and SaaS experience.
  • Showcase measurable impact: Detail results from previous campaigns.
  • Prepare for interviews: Practice storytelling with data instances.

📝 Interview Preparation Advice

Technical Preparation

Review GTM frameworks and case studies.
Familiarize with SaaS metrics and data analytics.
Practice using marketing automation tools.
Study product launch strategies and metrics.

Behavioral Questions

Describe handling ambiguous project challenges.
Explain effective cross-team collaboration experiences.
Share a time you led a strategic initiative.
Discuss how you handle tight deadlines.