Digital Marketer for AI Response Review

Role Overview

The Digital Marketer for AI Response Review at Firstsource is focused on evaluating conversations between an AI advertising assistant and E-commerce advertisers. The role is centered around assessing the quality, accuracy, and problem-solving approach of AI responses to ensure they align with advertiser needs and industry best practices.

Responsibilities

• Review AI–advertiser dialogue for relevance, accuracy, and coherence.
• Evaluate question quality including complexity and relevance.
• Assess answer quality for directness, comprehensiveness, and actionability.
• Examine problem-solving approaches using appropriate tools and data interpretation.
• Identify strengths, weaknesses, and patterns in AI reasoning.
• Suggest alternative approaches when relevant.

Required Skills & Qualifications

• Strong knowledge of digital advertising concepts and advertiser goals.
• Familiarity with E-commerce products and analytics, including campaign strategy and new-to-brand metrics.
• Experience in campaign execution, analysis, or evaluation.
• Strong analytical evaluation and reasoning skills.
• Excellent written communication for interpreting complex processes.
• High attention to detail with ability to detect errors, inconsistencies, or AI hallucinations.

Key Skills/Competency

• Digital Advertising
• E-commerce
• AI Evaluation
• Analytics
• Campaign Analysis
• Attention to Detail
• Problem-solving
• Communication
• Data Interpretation
• Annotator