Digital Strategist

About Fingerpaint Medical

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

Fingerpaint Group’s medical communications solutions, Fingerpaint Medical, help pharmaceutical and biotech companies communicate complex scientific data effectively, enabling healthcare providers to make informed decisions that advance patient care. Our targeted educational programs and strategic communications support product adoption and drive commercial success in competitive therapeutic areas.

What It Takes

• Lead the development of insight-driven proposals and POVs; multichannel campaign strategies; and tactical plans that satisfy the business goals of our pharmaceutical clients and beyond.
• Know how to leverage audience targets, analytics data, digital trends, user behaviors, competitive audits and asset/experience evaluations to inform the marketing approach.
• Be a champion for best practices across all digital channels and media formats.
• Collaborate with account, strategy and creative teams to ensure that digital strategies are properly integrated within the larger marketing programs.
• Uncover digital insights and provide thought leadership in a collaborative, cross-functional environment.

Qualifications

• Undergraduate degree in Marketing or related discipline.
• 5 years of experience in digital marketing and minimum 2-3 years within healthcare/pharmaceutical industry.
• Minimum of 2 years of experience in an agency environment in healthcare/pharmaceutical industry.
• Subject matter expert in digital strategy and integrated marketing; Experience designing data-driven multichannel marketing strategies utilizing customer data, website, social, paid media, email and traditional marketing channels.
• Understanding of qualitative and quantitative research data, with experience transforming data into actionable customer insights.
• Strong foundation in SEO and deep understanding of SEMRush and/or similar SEO tools. Understanding of user-experience principles a plus.
• Proficient in Microsoft Office.
• Working knowledge of Google Analytics, Google Data Studio and Google Tag Manager.
• Extensive expertise in CRM strategy, brand and digital strategy for HCPs and/or Patients.
• Ability to evaluate integrated digital tactics including website (SEO/UI), SEM CRM, Direct Marketing, Content strategy and relevant engagement platforms to determine optimal customer experience.
• Digitally fluent, with knowledge of digital marketing best practice.
• Ability to thrive in a fast-paced, rapidly changing environment with limited guidance.
• A sense of humor and collaborative approach.

Equal Opportunity Employer

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

Key skills/competency

• Digital Strategy
• Marketing Campaigns
• Data Analysis
• SEO
• SEM
• CRM Strategy
• Content Strategy
• User Experience
• Google Analytics
• Healthcare Marketing