Media Buyer

Media Buyer

Finanzen France, a subsidiary of the German company Finanzen Gmbh present in 5 European countries and a leader in digital performance marketing in finance/insurance, is seeking a Traffic Manager to effectively manage various acquisition channels. Reporting to the Marketing Director, you will be involved throughout the planning, deployment, implementation, and performance monitoring of prospect acquisition campaigns.

ROLE OVERVIEW

As a Traffic Manager / Media Buyer, you are the engine of our lead generation. Your primary mission is to drive our entire online acquisition ecosystem, from strategy definition to granular results analysis, in order to maximize ROI.

MAIN MISSIONS

Budget Management and Strategy

• Manage and optimize online acquisition marketing budgets.
• Define budget allocation per channel based on performance objectives.

Multi-Channel Deployment

• Create, configure, and manage campaigns on key platforms:
• SEA: Google Ads (Search, Display, Performance Max), Bing.
• Social Ads: Meta (Facebook/Instagram), TikTok, LinkedIn.
• Native Ads: Taboola, Outbrain.

Performance Analysis and Reporting

• Monitor daily KPIs (CPL, CPC, CPM, ROAS) by product, channel, and campaign.
• Produce regular reports and transform data into concrete recommendations.

Conversion Rate Optimization (CRO)

• Manage a continuous conversion optimization process (A/B testing on ads, audiences, and landing pages).

Cross-Functional Collaboration

• Actively collaborate with IT teams (tracking/feeds), Design (creative briefs and assets), and Sales (monitoring lead quality).

Creativity and Copywriting

• You have a strong creative sense to design impactful advertisements and challenge visuals to maximize audience engagement.
• Identify and test new traffic sources (Display, Video, emerging Social Networks).
• Stay updated on technological advancements in algorithms, AI, and tracking tools.

REQUIRED PROFILE

Experience

• Minimum three years of experience in performance campaign management, ideally in a marketing agency.

Tools

• Proficiency in SEA (Google Ads, Bing) and Social Ads platforms.
• Proficiency in analysis tools (Superset, Looker Studio) and Microsoft Excel.

Education

• Higher education, Bac +4 to Bac +5 (Business School or Digital Marketing Master's degree).

Languages

• Proficiency in English is a plus.

PERSONAL QUALITIES

Rigor and Analysis

• You can handle large volumes of data with precision.

Responsiveness

• You know how to adjust your campaigns in real-time according to market fluctuations.

Team Spirit

• You have good interpersonal skills and enjoy collaborative work.

Curiosity

• You are passionate about the digital world and always looking for new optimization opportunities.

Location

• Position based in Paris (75002).

Compensation

• Based on profile.
• Additional benefits include meal vouchers, company health insurance, and 50% reimbursement of transport costs.

To Apply

• Send a CV and cover letter to: recrutement@finanzen.fr

Key skills/competency

• Media Buyer
• Traffic Manager
• Digital Marketing
• Performance Marketing
• Google Ads
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Lead Generation
• ROI Optimization