Media buyer (H/F) : CDI
Finanzen France · Paris, Île-de-France, France
This listing has closed — view similar roles below.
- On site
- Full-time
- €45,000 / year
- Paris, Île-de-France, France
Job highlights
- Manage online acquisition marketing budgets and strategy.
- Deploy and optimize campaigns on Google Ads, Meta, TikTok.
- Analyze KPIs, generate reports, and provide recommendations.
- Optimize conversion rates through A/B testing.
- Collaborate with IT, Design, and Sales teams.
About the role
Media Buyer
Finanzen France, a subsidiary of the German company Finanzen Gmbh present in 5 European countries and a leader in digital performance marketing in finance/insurance, is seeking a Traffic Manager to effectively manage various acquisition channels. Reporting to the Marketing Director, you will be involved throughout the planning, deployment, implementation, and performance monitoring of prospect acquisition campaigns.ROLE OVERVIEW
As a Traffic Manager / Media Buyer, you are the engine of our lead generation. Your primary mission is to drive our entire online acquisition ecosystem, from strategy definition to granular results analysis, in order to maximize ROI.MAIN MISSIONS
Budget Management and Strategy- Manage and optimize online acquisition marketing budgets.
- Define budget allocation per channel based on performance objectives.
- Create, configure, and manage campaigns on key platforms:
- SEA: Google Ads (Search, Display, Performance Max), Bing.
- Social Ads: Meta (Facebook/Instagram), TikTok, LinkedIn.
- Native Ads: Taboola, Outbrain.
- Monitor daily KPIs (CPL, CPC, CPM, ROAS) by product, channel, and campaign.
- Produce regular reports and transform data into concrete recommendations.
- Manage a continuous conversion optimization process (A/B testing on ads, audiences, and landing pages).
- Actively collaborate with IT teams (tracking/feeds), Design (creative briefs and assets), and Sales (monitoring lead quality).
- You have a strong creative sense to design impactful advertisements and challenge visuals to maximize audience engagement.
- Identify and test new traffic sources (Display, Video, emerging Social Networks).
- Stay updated on technological advancements in algorithms, AI, and tracking tools.
REQUIRED PROFILE
Experience- Minimum three years of experience in performance campaign management, ideally in a marketing agency.
- Proficiency in SEA (Google Ads, Bing) and Social Ads platforms.
- Proficiency in analysis tools (Superset, Looker Studio) and Microsoft Excel.
- Higher education, Bac +4 to Bac +5 (Business School or Digital Marketing Master's degree).
- Proficiency in English is a plus.
PERSONAL QUALITIES
Rigor and Analysis- You can handle large volumes of data with precision.
- You know how to adjust your campaigns in real-time according to market fluctuations.
- You have good interpersonal skills and enjoy collaborative work.
- You are passionate about the digital world and always looking for new optimization opportunities.
- Position based in Paris (75002).
- Based on profile.
- Additional benefits include meal vouchers, company health insurance, and 50% reimbursement of transport costs.
- Send a CV and cover letter to: recrutement@finanzen.fr
Key skills/competency
- Media Buyer
- Traffic Manager
- Digital Marketing
- Performance Marketing
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Lead Generation
- ROI Optimization
Skills & topics
- Media Buyer
- Traffic Manager
- Digital Marketing
- Performance Marketing
- Acquisition Campaigns
- Lead Generation
- Google Ads
- Meta Ads
- Social Media Advertising
- ROI Optimization
- SEA
- CRO
- Marketing Strategy
- Campaign Management
How to get hired
- Tailor your resume: Highlight your experience in performance marketing, campaign management, and specific platforms like Google Ads and Meta Ads. Quantify your achievements with metrics like ROI, CPL, and ROAS.
- Craft a compelling cover letter: Clearly articulate your understanding of lead generation and your ability to drive ROI. Showcase your analytical skills and creative approach to advertising.
- Prepare for technical questions: Be ready to discuss your experience with SEA, Social Ads, analytics tools (Superset, Looker Studio), and Excel. Understand key KPIs and optimization strategies.
- Demonstrate collaborative spirit: Emphasize your teamwork, communication skills, and ability to work cross-functionally with IT, Design, and Sales.
- Research Finanzen France: Understand their position in digital marketing for finance/insurance and their European presence. Show genuine interest in their mission.
Technical preparation
Master Google Ads & Meta Ads campaign setup.,Practice data analysis with Looker Studio/Superset.,Familiarize with A/B testing principles.,Understand tracking and conversion optimization.
Behavioral questions
Describe a campaign optimization challenge.,How do you handle budget allocation decisions?,Share an example of cross-functional collaboration.,How do you stay updated on digital trends?
Frequently asked questions
- What specific KPIs will a Media Buyer at Finanzen France be responsible for tracking?
- As a Media Buyer at Finanzen France, you will be responsible for daily tracking of key performance indicators (KPIs) such as Cost Per Lead (CPL), Cost Per Click (CPC), Cost Per Mille (CPM), and Return on Ad Spend (ROAS). You will analyze these metrics by product, channel, and campaign to optimize performance and maximize ROI.
- What is the expected experience level for the Media Buyer role at Finanzen France?
- Finanzen France is seeking a Media Buyer with a minimum of three years of experience in performance campaign management. Prior experience in a marketing agency is considered ideal for this role.
- What are the primary digital advertising platforms a Media Buyer will manage at Finanzen France?
- The Media Buyer will manage campaigns across key platforms including SEA (Google Ads - Search, Display, Performance Max; Bing) and Social Ads (Meta - Facebook/Instagram, TikTok, LinkedIn), as well as Native Ads (Taboola, Outbrain).
- Does Finanzen France offer opportunities for professional development for their Media Buyers?
- While not explicitly detailed, the job description emphasizes curiosity and staying updated on technological advancements in algorithms, AI, and tracking tools, suggesting an environment that values continuous learning and adaptation for its Media Buyers.
- What is the educational background preferred for a Media Buyer at Finanzen France?
- Finanzen France prefers candidates with a higher education degree, specifically a Bac +4 to Bac +5 level, such as from a Business School or a Master's degree in Digital Marketing, for their Media Buyer position.
- How important is English proficiency for the Media Buyer position at Finanzen France?
- While not a strict requirement, the practice of English is mentioned as a plus for the Media Buyer role at Finanzen France. It suggests that proficiency in English can be advantageous in this international company.
- What kind of collaboration can a Media Buyer expect at Finanzen France?
- A Media Buyer at Finanzen France will actively collaborate with internal teams. This includes IT for tracking and feeds, Design for creative briefs and assets, and the Sales team for monitoring lead quality.
- What are the typical benefits offered to a Media Buyer at Finanzen France?