Senior Product Marketing Manager
Figure · United States
- Hybrid
- Full-time
- $205,000 / year
- United States
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Job highlights
- Lead product marketing for financial products.
- Develop messaging and go-to-market strategies.
- Collaborate cross-functionally with Product and Sales.
- Drive adoption in B2B and DTC markets.
- Requires fintech and blockchain experience.
About the role
About Figure
Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions.By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.
Together with our 170+ partners, we’ve originated over $22 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets.
We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.
About The Role
As a Senior Product Marketing Manager at Figure, you will be the strategic and hands-on leader responsible for positioning, messaging, and go-to-market execution across our growing suite of financial products. This includes our flagship HELOC offering and mortgage solutionsThis is a high-impact, cross-functional role that collaborates closely with Product, Partnerships and Sales, Growth, and Communications to drive awareness, enablement, and adoption in both B2B and direct-to-consumer markets. You’ll be the go-to authority for shaping how we launch products, craft narratives, and empower internal teams and partners to tell compelling, differentiated stories in the market. The role requires fluency across multiple audiences and business models, blending creative storytelling with analytical precision. This position reports to the VP of Product.
What You’ll Do
- Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings
- Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
- Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
- Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
- Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes
- Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
- Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
- Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
- Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
- Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation
- Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies
What We Look For
- 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
- Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
- Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company
- Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus)
- Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
- Experience conducting market research, customer interviews, and competitive analysis
- Comfort working in a fast-paced, evolving environment with ambiguity and change
- Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making
Compensation
Total cash compensation range is inclusive of base salary and quarterly bonus: $187,500-$222,500/yrCompany equity in the form of RSUs
This is the compensation range for the role in the United States. Actual compensation may vary based on a candidate’s experience, skills, location, internal equity, and evolving business needs. While most offers are generally made within the middle of the range, final compensation is determined based on the factors above.
Benefits
- Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
- Employer-paid life and disability insurance
- 11 observed holidays and PTO plan
- Up to 12 weeks of paid family leave
- Continuing education reimbursement
Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Key skills/competency
- Product Marketing
- Fintech
- Blockchain
- Go-to-Market Strategy
- Messaging and Positioning
- B2B Marketing
- DTC Marketing
- Financial Services
- Market Analysis
- Cross-functional Collaboration
Skills & topics
- Product Marketing Manager
- Fintech
- Blockchain
- Capital Markets
- Go-to-Market Strategy
- Messaging
- B2B Marketing
- DTC Marketing
- Financial Services
- Product Management
- Marketing Strategy
- Mortgage
- HELOC
- Crypto
- Sales Enablement
- Market Analysis
- Competitive Analysis
- High-Growth Company
- Regulated Industry
- Legal
- Compliance
- Project Management
- Storytelling
- Communication Skills
- Customer Insights
- Data-Driven Marketing
How to get hired
- Tailor your resume: Highlight 6+ years of product marketing, fintech, and regulated industry experience. Emphasize B2B and DTC success.
- Showcase leadership: Demonstrate experience building or scaling product marketing functions in high-growth companies.
- Quantify achievements: Use numbers to show impact in go-to-market execution, messaging, and adoption. Mention Notion experience if applicable.
- Prepare for interviews: Be ready to discuss market analysis, competitive strategy, and cross-functional collaboration.
Technical preparation
Understand blockchain and its applications.,Study fintech products and market dynamics.,Analyze competitive positioning in finance.,Practice translating complex features simply.
Behavioral questions
Describe a successful GTM strategy you led.,How do you message complex financial products?,How have you collaborated with product teams?,Share an example of market analysis impact.
Frequently asked questions
- What is the role of a Senior Product Marketing Manager at Figure?
- The Senior Product Marketing Manager at Figure is responsible for product positioning, messaging, and go-to-market execution across their suite of financial products, including HELOCs and mortgages. This role collaborates with Product, Sales, and Marketing teams to drive awareness and adoption in both B2B and direct-to-consumer markets.
- What industries does Figure operate in, and what experience is required?
- Figure operates in the fintech and capital markets industries, leveraging blockchain technology. The ideal candidate will have experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams. At least 6 years of product marketing experience is required.
- What are the key responsibilities for this Senior Product Marketing Manager role?
- Key responsibilities include developing differentiated messaging, creating go-to-market plans for new products, leading cross-functional launch execution, developing educational content, conducting market analysis, and collaborating with partners to drive business opportunities.
- What kind of products does Figure offer?
- Figure offers a suite of financial products built on blockchain, including home equity loans (HELOCs), mortgage solutions, and YLDS, an SEC-registered yield-bearing stablecoin. Their platform aims to improve loan origination, funding, and trading.
- What is the compensation and benefits package at Figure for this role?
- The total cash compensation range is $187,500-$222,500 per year, inclusive of base salary and quarterly bonus, plus company equity in the form of RSUs. Benefits include comprehensive medical, dental, and vision coverage with 100% employer-paid premiums on select plans, 401(k), life and disability insurance, PTO, and paid family leave.
- Does Figure sponsor work visas for the Senior Product Marketing Manager position?
- No, Figure will not sponsor work visas for this position. All individuals hired must verify their identity and eligibility to work in the United States and complete the required employment eligibility verification form upon hire.