Web Content Strategist
Figma
Job Overview
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Job Description
About Figma
Figma is an innovative platform empowering teams to bring ideas to life, from brainstorming and prototyping to design-to-code translation and AI iteration. We are passionate about making design accessible to all, fostering collaboration, and streamlining workflows in real time, from anywhere. Join us in shaping the future of design and collaboration.
The Opportunity: Web Content Strategist
We are seeking a Web Content Strategist to join the Figma Brand Studio, focusing on web information architecture, compelling storytelling, and creating exceptional web experiences. In this role, you will be instrumental in developing the information architecture, user journeys, and overall content strategy for Figma.com and other key web properties. You will collaborate closely with writers, designers, and developers to transform concepts into captivating web experiences that elevate our brand and achieve business objectives.
This position is ideal for someone who thrives at the intersection of design, content, and web, and is eager to define how Figma presents itself to the world with clarity and craft.
This is a full-time role, available either remotely within the United States or from one of our US hub offices.
What You'll Do
- Develop robust content strategies across Figma’s web properties (figma.com, config.figma.com, and other microsites) to deliver an exceptional user experience and support business goals.
- Gain a deep understanding of Figma’s business, brand, and customer needs (exploration, learning, engagement, community) to inform all web projects.
- Create impactful user journeys that guide and influence product launch strategies and tactics.
- Collaborate cross-functionally to define the vision and strategic objectives for the website, utilizing insights from data, stakeholder interviews, and customer needs.
- Share accountability with the Web Experience team for the performance and business impact of figma.com.
- Champion an intuitive, efficient, and easily navigable website experience.
- Inspire cross-functional teams to innovate beyond traditional B2B web optimization, experimenting with novel web approaches.
What We're Looking For
- A portfolio demonstrating strong web content strategy across complex websites.
- Proven experience collaborating with writers, SEO specialists, marketers, developers, and designers.
- A strong grasp of web best practices and emerging web trends.
- Ability to think strategically and translate complex ideas into compelling user journeys.
- Comfortable leading creative projects or working autonomously as required.
- Experience crafting web strategies tailored for multiple distinct audiences.
Bonus Points If You Have
- Experience with using Figma.
- Interest in researching and experimenting with new web technologies.
- Experience working with multi-product brands.
- Familiarity with Content Management Systems (CMS) such as Sanity, Contentful, or similar.
Our Values
At Figma, we live by "Grow as you go," believing in continuous learning and skill development. We encourage you to apply even if your experience doesn't perfectly match every bullet point, as you might be the perfect fit for this or another role.
Pay and Benefits
If based in Figma’s San Francisco or New York hub offices, the annual base salary range for this role is $102,000—$215,000 USD. Actual compensation will depend on qualifications, market demands, and work location. Remote roles will have localized pay between 80% and 100% of this range. Figma offers equity, competitive benefits including health, dental & vision, retirement with company contribution, parental leave, mental health support, generous PTO, learning & development stipends, and more.
Diversity and Inclusion
Figma celebrates and supports differences, believing a diverse team enriches our product and community. We are an equal opportunity workplace, dedicated to equal employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other legally protected characteristic. We also provide reasonable accommodation for individuals with disabilities in the application and employment process. Please contact accommodations-ext@figma.com if you require assistance.
Key skills/competency
- Web Content Strategy
- Information Architecture
- User Journey Mapping
- Content Management Systems
- SEO Optimization
- Brand Storytelling
- Cross-functional Collaboration
- Web Analytics
- UI/UX Design Principles
- Digital Marketing
How to Get Hired at Figma
- Master Figma’s ecosystem: Deeply understand Figma's mission, values, and product offerings. Explore their blog, community forums, and recent news for insights into their innovative approach to design collaboration.
- Showcase strategic web content: Tailor your portfolio to highlight your web content strategy experience, specifically demonstrating information architecture, user journey creation, and multi-audience strategies for complex websites.
- Customize your application: Adapt your resume and cover letter to explicitly address the Web Content Strategist job description, using keywords like "information architecture," "user journeys," and "cross-functional collaboration."
- Prepare for behavioral interviews: Anticipate questions about collaboration with diverse teams (writers, designers, developers, marketers), your strategic thinking process, and how you advocate for user-centric web experiences.
- Demonstrate Figma product interest: If possible, familiarize yourself with Figma's tools. Even a basic understanding or expressed interest in their product and new web technologies can set you apart.
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