Marketing Strategy Manager

About Figma

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As a strategic partner to the CMO and marketing leadership, the Marketing Strategy Manager will drive innovation and growth by facilitating strategic planning, ensuring alignment, and driving operational excellence. Through leveraging data insights and strong stakeholder relationships, this role will play a pivotal influence in driving marketing’s cross-functional efforts and key initiatives aligned to company objectives.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do as a Marketing Strategy Manager at Figma:

• Lead development of marketing strategy and translate company goals into actionable, measurable plans
• Partner with the CMO and marketing leaders to shape org-wide priorities, including budget, resourcing, and long-range planning
• Drive cross-functional alignment across product, sales, and other teams to ensure marketing initiatives support shared business objectives
• Oversee planning and execution of key marketing programs, ensuring clear metrics, timelines, and effective collaboration
• Deliver data-driven insights and reporting to inform leadership decisions and continuously optimize marketing strategy
• Streamline processes and implement frameworks that improve decision-making, operational efficiency, and resource allocation

What Figma is looking for:

• 10+ years of experience as a marketing operator, in marketing strategy and/or business operations
• Strong leadership presence and demonstrated experience to work cross-functionally and influence without direct authority, managing multiple high-priority initiatives simultaneously
• Exceptional verbal and written communication skills to effectively convey complex information to executive and senior leadership
• Proven ability to balance strategic thinking with operational execution
• Strong analytical skills; translating complex data (via data dashboards and Google Sheets/Excel reporting) into compelling narratives and actionable insights
• Strong workshop and meeting facilitation
• Productivity & workflow management tooling (e.g. Asana, Jira)

Bonus points if you have:

• Experience in a B2B SaaS company
• Prior experience and proficiency in using Figma and FigJam
• Experience in consulting in the tech industry

Key skills/competency:

• Marketing Strategy
• Strategic Planning
• Operational Excellence
• Cross-functional Collaboration
• Data Analysis
• Leadership
• Budget Management
• Process Improvement
• Stakeholder Engagement
• B2B SaaS