Marketing Operations Manager - Campaigns
@ Figma

Hybrid
$150,000
Hybrid
Full Time
Posted 21 days ago

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XXXXXXXXX XXXXXXXXXXX XXXXXXX****** @figma.com
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Job Details

About Figma

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform empowers teams to brainstorm, create prototypes, translate designs into code, and iterate with AI in real time from anywhere in the world.

Role Overview

As the Marketing Operations Manager - Campaigns, you will own and optimize the systems, processes, and data behind revenue-generating marketing campaigns. This role ensures accurate lead capture, scoring, tracking, and reporting for diverse demand generation channels including Events, Webinars, Paid Marketing, and Content.

Key Responsibilities

  • Oversee campaign operations across diverse channels.
  • Ensure leads are enriched, segmented, and timely routed to Sales.
  • Collaborate with Marketing and Sales to build automated, personalized outreach sequences.
  • Own the evolution of the predictive lead scoring model.
  • Continuously improve processes to maintain data accuracy and efficiency.

Qualifications

Applicants should have 4+ years of experience in marketing operations within a B2B software context. Proficiency with platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, and Sanity is required. Strong analytical abilities paired with a deep understanding of the lead lifecycle and campaign attribution are essential. Experience with analytics tools (e.g., Looker, Tableau) and SQL, as well as familiarity with AI tools like Clay, will be a plus.

Additional Information

This full-time role can be based in one of Figma’s US hubs or remotely within the United States. Figma offers competitive salary packages, equity, and various benefits including health, dental & vision, retirement contributions, generous PTO, and more. Pay transparency details apply based on location.

Key skills/competency

  • Marketing Operations
  • Campaign Management
  • Lead Scoring
  • Data Analytics
  • Automation
  • Salesforce
  • B2B Marketing
  • Process Improvement
  • Predictive Modeling
  • Collaboration
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How to Get Hired at Figma

🎯 Tips for Getting Hired

  • Customize your resume: Highlight marketing operations experience clearly.
  • Research Figma's culture: Study their mission, values, and benefits.
  • Showcase relevant skills: Emphasize data analytics and campaign management.
  • Prepare for interviews: Review recent marketing campaign trends and challenges.

📝 Interview Preparation Advice

Technical Preparation

Review Salesforce configurations and integrations.
Practice data analysis exercises on marketing metrics.
Study predictive modeling fundamentals in lead scoring.
Familiarize with automation and API integrations.

Behavioral Questions

Describe a time you solved process inefficiencies.
Explain how you manage cross-team communications.
Discuss managing priorities during campaign launches.
Share experiences handling high-pressure deadlines.

Frequently Asked Questions