Director, Monetization Strategy
Figma · San Francisco, CA • New York, NY • United States
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- San Francisco, CA • New York, NY • United States
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Subject: Interested in the Director, Monetization Strategy role at Figma
Hi Dana — I came across the Director, Monetization Strategy opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Figma stood out because…
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About the role
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
Monetization strategy has become one of the most important and dynamic areas of our business, and we're looking for a senior business leader to own it. As Director, Monetization Strategy on our Business Operations team, you'll set and drive Figma's monetization strategy across pricing, packaging, our AI credit and consumption models, and the evolution of our business model itself. You'll lead a small, high-leverage team and quarterback decisions that reach the CFO, CPO, and CEO. This is a role for a broad, strategic operator who brings structure to ambiguous, company-defining problems and drives them to resolution — not a pricing specialist.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma:
- Own Figma's monetization strategy, leading the development and execution of pricing, packaging, and business model initiatives
- Drive cross-functional decision-making on high-impact strategic opportunities, partnering with executive stakeholders to align on direction and outcomes
- Lead and develop a high-performing team, raising the bar for strategic thinking, analytical rigor, and executive communication
- Partner with Product, Finance, Engineering, and GTM teams to translate monetization strategies into product, operational, and commercial outcomes
- Define monetization approaches for emerging areas of the business, including AI-powered experiences, consumption-based offerings, APIs, and acquisitions
- Influence company planning by bringing a monetization perspective to long-term strategy, investment decisions, and growth opportunities
We'd love to hear from you if you have:
- 12+ years of experience spanning strategy consulting, private equity operations, business operations, product strategy, growth, revenue strategy, or related functions within high-growth technology companies
- Demonstrated success developing business strategies and driving executive decisions on complex, ambiguous, and high-impact business challenges
- Experience shaping monetization strategies, including pricing, packaging, business model design, or consumption-based offerings
- Experience leading and developing high-performing teams and influencing senior stakeholders across multiple functions
- Strong business, financial, and analytical acumen, with the ability to communicate complex ideas clearly to executive audiences
While it's not required, it's an added plus if you also have:
- Developed usage-based or consumption-based pricing strategies
- Built financial models to support strategic decision-making and investment planning
- Utilized SQL or similar analytical tools to evaluate business performance and customer behavior
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.
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