Sales Content Manager

About Figma

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

About the Role

The Sales Content Manager will define how Figma shows up in sales conversations across our most important markets, personas, and opportunities. Figma's sales motion is increasingly dynamic — more to sell, more personas to reach, and a product landscape that's evolving faster than ever. To meet that moment, we're building a new Sales Content & Solutions team dedicated to giving our sellers the messaging, materials, and frameworks they need to succeed. This role sits at the heart of that effort.

As the Sales Content Manager, you'll build and own content strategies that enable our global sales team to tell the Figma story, from first conversations with executives to late-stage deal materials. You'll be deeply embedded in how Figma goes to market, developing the narratives, frameworks, enablement, and assets that help sellers connect with buyers at every stage of the process. The outputs of your work will be felt across our entire sales organization and customer base.

This is a high-visibility, high-impact opportunity to build something from the ground up. You'll work closely with Sales Leadership, Product Marketing, and GTM Strategy to ensure Figma's sales content reflects our market position, our customers' reality, and the fast-moving product innovation happening across the company.

Key Responsibilities

• Develop executive-level and customer-facing materials that reflect Figma's strategic vision and resonate with senior buyers.
• Build and own the content infrastructure for the global sales team, including pitch decks, ROI assessments, persona materials, sales play frameworks, customer story content, and more.
• Partner with Product Marketing to align sales content with product efforts and launches, ensuring the field has what they need to position both new and existing capabilities.
• Work closely with Sales Leadership to understand pipeline needs, deal dynamics, and content gaps across the sales process.
• Collaborate with Sales Enablement to ensure new materials are effectively activated with the field, including in both onboarding and ongoing training programs.
• Establish intake and feedback loops between sales and marketing to keep content current and reflective of what's working in the field.

Qualifications

• 5+ years of experience in product marketing, solutions marketing, or a related field – with demonstrated experience developing sales content or go-to-market narratives.
• Proven success in positioning and messaging, product launch support, and sales enablement — with the ability to translate product and market dynamics into clear, value-selling narratives.
• A track record of building a range of customer-facing sales content: executive decks, one-pagers, persona-based materials, ROI/value materials, messaging frameworks, and sales plays.
• A genuine understanding of how deals progress, what sellers need at each stage, and experience supporting enterprise/strategic deal cycles.
• Strong cross-functional instincts, with the ability to synthesize input from sales, marketing, and product into cohesive content strategy.

Preferred Qualifications

• Proficiency in Command of the Message narrative framing.
• Familiarity with design, product development, or developer tools and workflows.
• Customer-facing experience (e.g., sales, customer success, consulting).
• Experience with Figma products.

Growth at Figma

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Compensation and Benefits

This is a full time role that can be held from one of our US hubs or remotely in the United States. If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range of $127,000—$269,000 USD. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.

Equal Opportunity

Figma celebrates and supports our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com.

Hiring Process Notes

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Key skills/competency

• Sales Content Strategy
• Go-to-Market Narratives
• Sales Enablement Materials
• Product Marketing
• Solutions Marketing
• Messaging Frameworks
• Executive Presentations
• Persona Development
• Enterprise Sales Support
• Cross-functional Collaboration