Growth Marketing Manager, CRO & Lifecycle
Fieldwire by Hilti · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Own CRO and lifecycle marketing for Fieldwire.
- Optimize website and digital funnel performance.
- Build and scale lifecycle marketing programs.
- Design and run website experimentation framework.
- Collaborate with cross-functional teams.
About the role
Growth Marketing Manager CRO Lifecycle
Who We’re Looking For
We're looking for a hands-on, data-driven Growth Marketing Manager to own conversion rate optimization, website performance, and lifecycle marketing at Fieldwire. You'll work closely with the Director of Growth Marketing and Senior Growth Marketing Manager to improve how prospects and users move through our digital funnel, from first visit to demo request to activation.
What You’ll Be Doing
The primary responsibilities for our next Growth Marketing Manager, CRO & Lifecycle will be:
- Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages.
- Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys.
- Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipeline.
- Designing and running an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration.
- Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels.
- Supporting digital improvements for CrewCenter, Fieldwire's sister brand, contributing to website and funnel strategy as scope allows.
- Contributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking markets.
- Providing regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team.
- Working cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution.
Skills and Experience
At Fieldwire, we’re looking for our next Growth Marketing Manager, CRO & Lifecycle to have the following skills and experiences:
- Bachelor's degree in Business, Marketing, or similar field
- 3-5 years work experience in digital or growth marketing at a B2B SaaS company, with demonstrated ownership of CRO, website, or lifecycle programs—not just support.
- Hands-on experience with Marketo or a comparable marketing automation platform.
- Experience with A/B testing tools and a structured approach to experimentation.
- Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar) and comfort translating data into decisions.
- Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you.
Bonus Points
And if you have any of the following, we REALLY want you to apply today!
- Experience optimizing signup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM context.
- Exposure to international marketing efforts (especially Germany & France), localization workflows, and multi-market campaign execution.
- Experience working across multiple brands or business units simultaneously.
- Knowledge of the construction industry, with understanding of how jobsites and project teams operate so you can speak their language.
Compensation
The estimated pay ranges for this role are as follows: $125,000 - $150,000
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors such as your skills, qualifications and experience. In addition to the salary you may be eligible for a corporate bonus which can range up to 30%.
Why Fieldwire?
The field-first construction platform for less busywork and more building. Trusted on 4M+ projects worldwide, Fieldwire by Hilti gives crews reliable access to plans, tasks, and updates on one simple platform. It unites the field and office around a single, transparent source of truth, keeping teams aligned from start to finish. Designed for easy adoption, crews gain real-time visibility into progress, clear ownership of work, and the context to make confident decisions. As part of the Hilti Group, Fieldwire combines deep construction expertise with modern digital innovation to deliver better outcomes on every job. Learn more at Fieldwire.com.
Location
This role is fully remote within the United States, with a strong preference for East Coast candidates. Our headquarters are based in beautiful San Francisco and our office is centrally located right off of Embarcadero Bart station.
Fieldwire is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other characteristic protected by law.
Key skills/competency
- Conversion Rate Optimization (CRO)
- Lifecycle Marketing
- Growth Marketing
- Website Optimization
- A/B Testing
- Marketing Automation
- Data Analysis
- B2B SaaS Marketing
- Digital Funnel Optimization
- Experimentation Frameworks
Skills & topics
- Growth Marketing
- CRO
- Lifecycle Marketing
- B2B SaaS
- Marketing Automation
- Website Optimization
- A/B Testing
- Data Analysis
- Digital Marketing
- Marketing Manager
How to get hired
- Tailor your resume: Highlight B2B SaaS, CRO, and lifecycle marketing experience. Quantify achievements with data.
- Showcase technical skills: Emphasize proficiency in Marketo, A/B testing tools, and analytics platforms (GA4, Amplitude).
- Demonstrate data-driven approach: Provide examples of using data to drive website and funnel improvements.
- Highlight relevant experience: Mention any experience with product-led growth or international markets.
- Prepare for behavioral questions: Be ready to discuss working independently in fast-paced environments.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Growth Marketing Manager, CRO & Lifecycle role at Fieldwire?
- The estimated salary range for the Growth Marketing Manager, CRO & Lifecycle position at Fieldwire is $125,000 - $150,000 annually. This range may vary based on factors such as your skills, qualifications, experience, and location. Additionally, you may be eligible for a corporate bonus of up to 30%.
- Is this Growth Marketing Manager role remote or on-site?
- This Growth Marketing Manager, CRO & Lifecycle role is fully remote within the United States. Fieldwire has a strong preference for candidates located on the East Coast.
- What B2B SaaS experience is required for the Growth Marketing Manager, CRO & Lifecycle position?
- Fieldwire requires 3-5 years of work experience in digital or growth marketing specifically within a B2B SaaS company. You must have demonstrated ownership of CRO, website, or lifecycle programs, not just support roles.
- What marketing automation platforms does Fieldwire use for this Growth Marketing Manager role?
- For the Growth Marketing Manager, CRO & Lifecycle position, Fieldwire requires hands-on experience with Marketo or a comparable marketing automation platform. Familiarity with these tools is essential for managing lifecycle marketing programs.
- What analytics platforms are important for the Growth Marketing Manager role at Fieldwire?
- Proficiency with analytics platforms such as Google Analytics 4 (GA4), Amplitude, Mixpanel, or similar is crucial for the Growth Marketing Manager, CRO & Lifecycle role. The ability to translate data from these platforms into actionable decisions is a key requirement.
- Does Fieldwire by Hilti offer a bonus for this Growth Marketing Manager position?
- Yes, in addition to the base salary, eligible employees for the Growth Marketing Manager, CRO & Lifecycle role may receive a corporate bonus, which can range up to 30%.
- What are the preferred qualifications for the Growth Marketing Manager, CRO & Lifecycle role at Fieldwire?
- Preferred qualifications for this role include experience optimizing signup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM context, exposure to international marketing efforts (especially Germany & France), and experience working across multiple brands.
- How does Fieldwire by Hilti approach website optimization for the Growth Marketing Manager role?