Content Marketing Specialist

Content Marketing Specialist at Fidelity Canada

Please Note

Current work authorization for Canada is required for all openings. You will be working on a hybrid schedule as part of Fidelity’s dynamic working arrangement. This is a Fixed-Term Contract opportunity until May 2027.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

How You’ll Make An Impact

The Content Marketing Specialist is responsible for helping to drive organic awareness, acquisition, and adoption for our emerging lines of business. As a member of the Content Marketing team, you will assist in developing and implementing existing strategic plans that successfully contribute to our lead generation targets. Using a digital-first approach and a customer-centric view, you create compelling content and campaigns that resonate with our defined customer segments and strategically nurture leads throughout the customer journey.

What You Will Do

• Manage the monthly execution of our licensed content program to help support the YoY (Year-over-Year) growth in organic search traffic
• Curate monthly edition of Fidelity’s investor newsletter, pulling from our existing library and pipeline of owned and licensed articles, webcasts, and investor tools
• Manage and collaborate with external writers through detailed briefs to develop keyword-targeted personal finance articles
• Support integrated marketing programs for new and existing clients, including onboarding, cross-selling, retention, and platform adoption programs to drive KPIs
• Ensure compliance with communication policies, procedures, and brand-standards
• Maintain content inventory as assigned by the Manager, Content Marketing and Marketing Operations

What We Are Looking For

Experience

• One year of experience gained in a marketing or communications function required
• Understanding of Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) required
• Experience working within the asset management industry is an asset

Education

• University degree in Marketing, Communications, Journalism, English, or related discipline, or equivalent work experience required.

The Expertise You Bring

• Knowledge of the financial services industry, with a growing understanding of wealth management and personal finance topics
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment
• Financial editing experience with the ability to explain difficult concepts
• Familiarity with content management platforms (Adobe Experience Manager is an asset).

Competitive Pay for Specialized Talent

This contract role offers a flexible, hourly compensation model that reflects your expertise and the value you bring. The hourly rate ranges from $33.00 to $52.00, based on experience and qualifications.

We offer market-aligned rates that recognize the specialized skills and agility required for this role.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting is for an existing vacancy within our organization.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following

Awards

• Canada's Top 100 Employers
• Greater Toronto's Top Employers
• Canada's Top Family-Friendly Employers
• Canada's Top Employers for Young People
• Great Place To Work® Certified
• Best Workplaces for Inclusion
• Best Workplaces for Mental Wellness
• Best Workplaces for Today's Youth
• Best Workplaces for Women
• Best Workplaces in Financial Services & Insurance
• Best Workplaces in Ontario
• Best Workplaces with Most Trusted Executive Teams
• LinkedIn Top Companies in Canada
• Human Resource Director (HRD) - Best Place To Work
• HRD - 5-Star Benefit Program
• HRD - 5-Star Diversity & Inclusion Employer

Designations

• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team

Key skills/competency

• Content Marketing
• SEO
• AEO
• Lead Generation
• Customer Journey
• Digital Marketing
• Financial Services
• Project Management
• Content Management (Adobe Experience Manager)
• Brand Standards
• Compliance