Specialist, Social Media & Insights

About Feeding America

Work. Serve. Thrive. Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.

Feeding America is the nation’s largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

This is a hybrid position based out of Feeding America’s Chicago office location. At Feeding America, we believe in offering a flexible work environment. Employees can be in the office an average of 2 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day “work anywhere” program during the course of each calendar year that can be combined with PTO and/or holidays.

Learn more about Feeding America here.

The Opportunity

The Social Media & Insights Specialist strengthens Feeding America’s social media presence by producing platform-native content, coordinating high‑visibility partner and talent amplification and elevating social listening and sentiment analysis. This role expands the team’s capacity for authentic video creation, real-time engagement, experimentation and performance insight generation.

Working closely with the Social Media Manager, the Specialist ensures Feeding America shows up consistently, creatively and strategically across platforms—growing audience engagement, advancing brand visibility and supporting enterprise marketing and fundraising initiatives.

Compensation

Here at Feeding America national organization, equality is central to our mission and is an integral part of our compensation policies and structures. As such, we maintain transparent salary ranges and clearly defined practices for how our team, including new hire salary offers, moves through these ranges. You can expect us to offer the best salary up front based on these clearly defined pay practices with little room for negotiation. We make exceptions for highly experienced (multiple years of at-level experience) new hires in accordance with our pay practices. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions.

Salary Range: $80,000 - $85,000 Based on Experience.

Benefits: A comprehensive list of benefits available to full-time employees can be found here.

Responsibilities:

Content Production & Platform Execution

• Produces short form, platform native video content (e.g., Instagram Reels, TikTok, YouTube Shorts), including capture, editing, captioning and accessibility formatting.
• Supports content development for corporate partner posts, celebrity and influencer engagements and donor/partner recognition and storytelling moments.
• Sources and prepares assets (photo/video) from field, network partners, creators and internal teams.
• Ensures content adheres to Feeding America’s brand voice, visual guidelines, accessibility standards and mission integrity.

Corporate Partner & Celebrity/Influencer Support

• Coordinates and traffics social content tied to corporate partner campaigns, donor recognition and collaborative activations across channels.
• Manages calendars, approvals and publishing workflows for celebrity, athlete and influencer amplification.
• Supports execution of message briefs, talent deliverables, usage rights and cross platform tracking.
• Collaborates with Brand, Development and Corporate Partnerships teams to ensure accurate representation of partners and campaigns.

Social Listening, Sentiment Tracking & Insights

• Monitors real-time social + earned media conversations, cultural moments, issues and mission relevant topics using social listening tools.
• Produces weekly/monthly insights reports, including sentiment trends, high intent engagement drivers and audience behavior signals.
• Identifies risks, misinformation and reputational considerations—escalating appropriately and in coordination with the Social Media Manager and Comms team.
• Benchmarks Feeding America’s performance against leading nonprofit and brand comparators; surfaces opportunities for optimization and experimentation.
• Partners with the Social Media Manager and Analytics team to refine KPIs, measurement frameworks and content performance dashboards.

Operational Excellence & Cross-Functional Coordination

• Maintains content workflows, rights-management logs, caption/hashtag libraries and process documentation.
• Collaborates with the Integrated Marketing Coordinator on scheduling needs, customer care responses and community management escalations.
• Supports surge content needs during crises, disasters, news spikes and major campaigns.
• Contributes to integrated campaign planning, internal alignment meetings and cross-team briefings.

Required Competencies, Experience and Certifications:

• 2–4 years of experience in social media, digital content creation or digital marketing.
• Strong proficiency in short form video production (e.g., CapCut, Adobe Express, Premiere Pro) and mobile-first content creation.
• Experience using social media management and listening tools (e.g., Sprout Social, Hootsuite, Brandwatch, Talkwalker).
• Demonstrated ability to translate insights into actionable social media recommendations.
• Excellent writing, visual storytelling and attention to detail.
• Experience coordinating across multiple partners and stakeholders.
• Ability to work in fast-paced environments, manage multiple priorities and meet tight deadlines.

Preferred Competencies, Experience and Certifications:

• Experience working with influencers, creators, celebrities or talent-management workflows.
• Nonprofit or mission-driven marketing experience.
• Familiarity with accessibility best practices and inclusive content creation.
• Understanding of social KPIs across awareness, engagement, sentiment and conversion metrics.

Required Leadership Competencies:

• Fosters an Enterprise Mindset
• Fosters an Open and Supportive Environment
• Leads with Accountability
• Collaborates Internally and Externally
• Focuses on People and Teams
• Manages Organization and Business Complexity
• Communicates with Impact and Influence

Diversity and Inclusion

Feeding America’s goal is to attract, develop, retain, and promote a talented diverse workforce where all employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences. We intentionally seek out diverse perspectives and skills on our teams, knowing that it makes us stronger as an organization and better equipped to serve our neighbors in need. We encourage all individuals, including those from historically under-represented communities and individuals with lived experience of hunger, to apply.

Feeding America participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

Key skills/competency

• Social Media Management
• Content Creation
• Video Production
• Social Listening
• Digital Marketing
• Analytics
• Communication
• Project Management
• Brand Voice
• Cross-functional Collaboration