Marketing & Growth Data Analyst
Faye
Job Overview
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Job Description
About Faye
Faye is the first-ever digital, consumer-centric travel insurance for Americans, redefining travel coverage through whole-trip protection and proprietary technology. Our product is a must-have advantage that offers 24/7 assistance, claims processing, and reimbursements anywhere in the world.
Life at Faye
At Faye, every day is a journey. Whether you're building next-generation travel products, coding innovative solutions, or helping travelers navigate the unexpected, your work has a real impact. Our diverse team is 62% women, 50% parents, and even includes office pets. Since our launch in 2022, we've achieved milestones that many in the travel insurance industry only dream of, and we're just getting started.
Role Overview: Marketing & Growth Data Analyst
This role partners with Marketing leaders and senior management to measure performance, run analyses, and drive decisions that enhance customer acquisition and revenue growth. The role requires hands-on work in a dynamic startup environment with significant ownership, high impact, and strong leadership exposure.
Responsibilities
- Partner with Marketing leadership and top management on growth decisions.
- Define, track, and evolve core Marketing & Growth metrics such as CAC, LTV, ROAS, and payback.
- Build dashboards and recurring insights using Tableau, backed by Snowflake and dbt.
- Analyze performance across multi-channel marketing efforts including paid, organic, lifecycle, and partnerships.
- Design, run, and analyze A/B tests and experiments, from metric definition to insights.
- Own and improve tracking and attribution frameworks for reliable measurement.
- Develop statistical and econometric models using Python or R.
- Support forecasting, planning, and budget allocation with data-driven insights.
- Communicate findings clearly to non-technical stakeholders.
Requirements
- 4+ years in analytics or data-focused roles supporting Marketing or Growth teams.
- Strong SQL skills and experience working with large datasets.
- Proficiency in Python or R for advanced statistical modeling.
- Solid grounding in statistics, experimentation, and causal analysis techniques.
- Experience with tools such as Tableau, Mixpanel, dbt, and Snowflake (or similar).
- Understanding of tracking, attribution, and marketing measurement.
- Experience collaborating directly with senior stakeholders in a startup setting.
- A relevant academic degree (Economics, Statistics, Data Science, Engineering).
- Experience in multi-channel B2C or B2B2C environments; travel or personal fintech background is a plus.
Key skills/competency
- Analytics
- SQL
- Python
- R
- Tableau
- Data Visualization
- Statistical Modeling
- A/B Testing
- Marketing Metrics
- Data Analysis
How to Get Hired at Faye
- Customize your resume: Highlight analytics and marketing experience.
- Showcase projects: Demonstrate work with SQL and Tableau.
- Prepare case studies: Detail A/B tests and model building.
- Research Faye: Understand their product and startup culture.
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