Technical Product Marketing Manager

About FastSpring

FastSpring is the world’s leading ecommerce platform for SaaS/Software, gaming, and digital product companies. Our product handles over 10 million transactions annually, fueling sales growth for more than 3,500 companies in over 200 countries, utilizing every major currency. We pride ourselves on being an innovative company with an entrepreneurial culture, a growth mindset, global influence, and profitable operations.

We are dedicated to fostering an inclusive work environment and invest in our employees by supporting professional growth and development. Our team comprises globally-minded, customer-focused developers, technologists, and business professionals driven by constant innovation.

Founded in 2005, FastSpring is a privately owned company headquartered in Santa Barbara with additional offices in Amsterdam, Austin, Belfast, and Halifax.

The Position: Technical Product Marketing Manager

FastSpring is seeking a Technical Product Marketing Manager to join our Product Marketing Team. At FastSpring, flexibility is central to everything we build, and we are looking for a technical storyteller to demonstrate how FastSpring’s platform and services can accommodate even the most unique edge cases.

We facilitate payments for digital product companies globally, including Software companies, Game Publishers, and Mobile App developers. In this role, you will be responsible for tailoring our technical narrative to specifically address the needs of personas within these verticals.

Your Focus in This Unique Hybrid Role

As a marketer who loves code, or a developer who loves marketing, you will divide your focus between two critical areas:

• Core Product Marketing: Serving as the strategic liaison between Product, Sales, and Marketing for your assigned projects.
• Developer Relations: Executing our developer relations program, generating technical content, and building practical examples of how to apply FastSpring to various use cases.

We seek a professional equally adept at crafting a high-level value proposition slide as they are at connecting FastSpring APIs with a backend system.

Responsibilities

Strategic Product Marketing:

• Coordinate product launch messaging and releases, ensuring all Go-To-Market (GTM) teams (Sales, Success, Support) are equipped with precise messaging and collateral.
• Translate technical capabilities from product documentation (e.g., PRDs) into clear, benefit-driven narratives that resonate with SaaS, Gaming, and Mobile App audiences.
• Create compelling pitch decks, one-pagers, and battlecards to empower GTM teams in confidently navigating technical discussions.
• Comfortably present and conduct training in large forums, including all-company meetings.
• Monitor competitor development updates and developer trends to maintain FastSpring’s competitive market position.

Developer Relations:

• Utilize your coding skills (HTML/CSS/JS) to develop Proof-of-Concept (POC) examples demonstrating how FastSpring’s systems support unique use cases (e.g., a gaming web store or SaaS checkout flow).
• Execute the strategy for FastSpring’s Developer Relations program, ensuring a consistent flow of content and resources to empower the FastSpring developer community.
• Write technical documentation and developer-centric content, including API tutorials, integration guides, and technical blog posts.

Required Experience

• 3-5+ years of Product Marketing at B2B SaaS companies or equivalent marketing experience.
• Strong background in B2B SaaS, particularly in launching products and enabling GTM teams.
• Prior experience in developer relations, or professional experience as a developer.
• Ability to read and write code for demonstration purposes; proficiency in Front-end web development (HTML, CSS, JS) is essential.
• Comfortable working with RESTful APIs, webhooks, and backend concepts (Node.js, Python, or PHP knowledge is a strong plus).

Preferred Qualifications

• Experience with development frameworks or engines such as React, React Native, Unity, or Unreal.
• Experience using project management tools like Asana.
• Experience working with eCommerce, Merchant of Record, or other payment service providers.
• Familiarity with tools like GitHub, Postman, or similar developer ecosystem tools.
• Marketing training or product marketing certification is a plus.

Estimated Base Pay Range

$120,000 - $135,000 USD

Key skills/competency

• Product Marketing
• Developer Relations
• Go-to-Market Strategy
• Technical Storytelling
• Front-end Development (HTML, CSS, JS)
• API Integration
• SaaS eCommerce
• Content Creation
• Competitive Analysis
• Cross-functional Collaboration