Marketing Manager - Embedded Business

Marketing Manager - Embedded Business

We are Farmers – where ambition meets opportunity.

At Farmers, we’re not just known for our unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability, and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience, and measure our impact on the customers who trust us.

Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn, and TikTok, and let’s build something incredible together!

Workplace

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

The Marketing Manager will lead embedded marketing with clients. Support marketing initiatives to drive revenue growth for proprietary sales. Supports and manages various marketing programs. Works with customers (which may include agents, sales, clients, etc.) and key stakeholders to develop effective marketing resources and execute on market strategies that drive measurable results. Conducts market research. Launches new products or programs and manages all aspects after launch. Manages all aspects of product or program marketing and communications. May assist with training.

Essential Job Functions

• Supports marketing initiatives to drive revenue growth.
• Supports and manages various marketing programs including the development and direction of marketing material from concept to execution (project planning, change management, communication planning, and changes to project scope).
• Work with customers (which may include agents, sales, clients, etc.) and other internal groups to understand potential opportunities within these segments and translate those opportunities into successful programs and messaging.
• May provide analytical support including development of basic financial projections and cost-benefit analysis of marketing programs and analysis of segmentation market research.
• Conducts market and industry research, analyze customer data, and conducts customer messaging research to improve household penetration and customer loyalty.
• Launch and manage products and services including all collateral, development of registered representatives, and customer communications.
• Work with product development, training, finance, compliance, legal, and outside consultants to develop materials and sales brochures.
• Work with University of Farmers and/or Distribution to ensure appropriate customer understanding of products.
• Supports and manages various marketing programs, events, and campaigns across a group of customers.
• Work with Sales and other peer groups to understand potential opportunities and translate those opportunities into successful programs and messaging.
• Work with Sales, University of Farmers, and outside vendors to develop and manage marketing communications plan to support marketing plans and creative positioning with Farmers brand voice.
• Manage marketing communications agencies, vendors, and in-house resources to support efforts.
• May develop and maintain marketing communications budget.
• May manage distribution efforts of all bulletins, announcements, kits, and electronic notification.
• Performs other duties as assigned.

Education Requirements

• High school diploma or equivalent required.
• Bachelor’s degree preferred in business, marketing, communications, or finance.
• Series 6, 63, and 26 securities licenses preferred.

Experience Requirements

• 5+ years of B2B marketing and B2B2C marketing experience highly preferred.
• Marketing experience within embedded insurance function highly preferred.
• Strong teamwork and collaboration skills, as well as the ability to work independently, manage assignments and deadlines, and proactively seek new challenges.
• Experience with reporting software, proficiently able to use Microsoft suite and Adobe CC preferred.

Benefits

Farmers offers a competitive salary commensurate with experience, qualifications, and location. Bonus Opportunity (based on Company and Individual Performance). 401(k), Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Life Insurance, Paid Time Off, Paid Parental Leave, Tuition Assistance.

Job Location(s)

R_US - United States

Key skills/competency

• Marketing Manager
• Embedded Marketing
• B2B Marketing
• B2B2C Marketing
• Revenue Growth
• Marketing Programs
• Market Research
• Product Launch
• Marketing Communications
• Sales Strategy