Brand Consumer Research & Insights Manager

@ Farmers Insurance

Overview

At Farmers Insurance, we deliver peace of mind through comprehensive protection and advice, using creativity, innovation and analytical rigor. As a Brand Consumer Research & Insights Manager, you will support our marketing strategy with high-impact research and actionable insights.

Key Responsibilities

• Lead ongoing brand tracking studies and creative testing.
• Manage 3-4 ad hoc research projects monthly from scoping through delivery.
• Design advanced research methodologies and sampling plans.
• Perform complex data analyses including regression, correlation, and drivers' analysis.
• Translate insights into strategic recommendations for internal stakeholders.
• Collaborate with Brand Strategy, Creative, Media teams and external agencies.
• Develop and present insightful reports to executive leadership.
• Support process improvements and mentor junior team members.

Qualifications and Experience

Minimum 5 years’ experience in brand, creative, and media quantitative research in the US market with strong technical aptitude. Familiarity with advanced statistical tools (SPSS, R) and research methodologies is essential. Experience in managing qualitative research and vendor relationships is a plus. A Bachelor’s degree is preferred, with a Master’s being an advantage.

Work Environment

This role works in a hybrid model, requiring at least three days in-office for those within 50 miles of a Farmers corporate office, and remote options for others. The position is based in a climate-controlled, collaborative environment.

Benefits

Competitive salary, bonus opportunities, comprehensive 401(k), medical, dental, vision, life insurance, paid time off, and additional perks.

Key skills/competency

• Brand Tracking
• Creative Testing
• Quantitative Analysis
• Data Interpretation
• Executive Storytelling
• Statistical Tools
• Research Design
• Project Management
• Vendor Management
• Strategic Recommendation