Consumer Insights Senior Analyst
FanDuel · New York, NY
- On site
- Full-time
- $97,000 / year
- New York, NY
Job highlights
- Manage custom research projects from start to finish.
- Design surveys, plan samples, and analyze data.
- Synthesize insights from multiple data sources.
- Present findings to cross-functional teams.
- Collaborate with research vendors and internal clients.
About the role
Consumer Insights Senior Analyst
FanDuel is seeking a Consumer Insights Senior Analyst to execute a high impact research agenda across multiple business verticals, including Daily Fantasy, Sportsbook, Horse Racing and Casino. The senior analyst will collaborate with teams across the marketing and commercial organizations to identify and operationalize projects that generate actionable insights.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
The Game Plan
Everyone on our team has a part to play.
- Working with the Market Insights Director, fully manage qualitative and quantitative custom research projects including brand and customer tracking programs from conceptualization to reporting and interpretation. Responsible for scoping programs to answer business need, sample planning, methodology and survey design, data analysis and reporting.
- Assist Research team members on additional projects, as needed, with data pulls, analysis, and presentation development.
- Provide support in efforts to evolve and enhance brand and customer tracking initiatives.
- Responsible for scoping ad hoc research projects and objectives, planning sample specifications, identifying/designing optimal methodologies, developing and programming surveys, and analyzing/reporting timely, error-free data and insights.
- Assist the team in addressing business requests by synthesizing data from custom research, syndicated sources, and other internal analytics and business intelligence sources and translating learnings into visually compelling presentations and POVs.
- Build trusted relationships with cross-functional teams and stakeholders, and actively engage in presenting and socializing insights to aid in decision-making and inspire action.
- Participate in team efforts to improve and discover innovative/actionable research methodologies.
- Collaborate with team managing key research vendors.
- Maintain regular reporting of insights to help internal clients understand the category and brand landscape.
Key skills/competency
- Consumer Insights
- Market Research
- Qualitative Research
- Quantitative Research
- Survey Design
- Data Analysis
- FanDuel
- Brand Tracking
- Customer Tracking
- Actionable Insights
Skills & topics
- Consumer Insights
- Market Research
- Senior Analyst
- FanDuel
- Sportsbook
- Casino
- Daily Fantasy
- Horse Racing
- Qualitative Research
- Quantitative Research
- Survey Design
- Data Analysis
- Brand Tracking
- Customer Tracking
- Advertising Effectiveness
- Qualtrics
- Tableau
- Excel
- PowerPoint
- Actionable Insights
- Gaming Industry
- Sports Industry
- New York
How to get hired
- Tailor your resume: Highlight your market research, consumer insights, and project management experience, specifically mentioning Qualtrics and advertising effectiveness studies.
- Showcase your skills: Emphasize your proficiency in Excel, PowerPoint, data visualization tools like Tableau, and your ability to translate data into actionable insights.
- Demonstrate problem-solving: Use your application and interview to provide examples of how you've solved complex business problems using data and research.
- Research FanDuel's culture: Understand their focus on innovation in gaming and their 'One Team' principle to align your responses with their values.
- Prepare for data-centric questions: Be ready to discuss your experience with qualitative and quantitative research methodologies and how you present findings.
Technical preparation
Master Qualtrics for survey design and analysis.,Practice data visualization with Tableau or similar.,Sharpen Excel skills for complex data manipulation.,Prepare case studies on advertising effectiveness.
Behavioral questions
Describe a complex insight project you managed.,How do you handle conflicting stakeholder needs?,Give an example of a pragmatic solution you devised.,How do you ensure data accuracy and detail?
Frequently asked questions
- What are the key responsibilities for a Consumer Insights Senior Analyst at FanDuel?
- As a Consumer Insights Senior Analyst at FanDuel, you'll manage qualitative and quantitative research projects from concept to reporting, including brand and customer tracking. This involves survey design, sample planning, data analysis, synthesizing insights from various sources, and presenting findings to stakeholders to drive decision-making.
- What experience is required for the Consumer Insights Senior Analyst role at FanDuel?
- FanDuel seeks candidates with at least 3 years of market research/consumer insights experience (2+ years on the vendor side) and 2+ years managing custom research projects. Proficiency in Qualtrics or similar tools, experience with advertising effectiveness studies, brand/customer tracking, strong Excel/PowerPoint skills, and data visualization experience are essential.
- How does FanDuel foster a positive work environment for its Consumer Insights team?
- FanDuel emphasizes a 'One Team' principle, promoting inclusivity and equal opportunity. They offer comprehensive benefits, including health plans with fertility and mental health support, generous PTO, annual bonuses, 401k matching, and pet insurance, fostering a supportive and rewarding workplace.
- What are the key tools and technologies used by the Consumer Insights team at FanDuel?
- The Consumer Insights team at FanDuel utilizes tools like Qualtrics for survey creation and analysis. Strong proficiency in Excel and PowerPoint is required, with experience in data visualization tools such as Tableau being preferred for presenting insights effectively.
- How can I best prepare for an interview for the Consumer Insights Senior Analyst position at FanDuel?
- To prepare for your interview, thoroughly review your experience with custom research, survey design, and data analysis. Be ready to discuss specific examples of how you've translated complex data into actionable insights and presented them compellingly. Understanding FanDuel's business verticals (Daily Fantasy, Sportsbook, Casino, Horse Racing) will also be beneficial.
- Does FanDuel offer remote work options for the Consumer Insights Senior Analyst role?
- The job description indicates FanDuel has offices in New York, Los Angeles, Atlanta, and Jersey City. While it doesn't explicitly state remote options for this role, it's best to clarify during the application process or interview if a specific work arrangement is available.
- What is the career growth potential for a Consumer Insights Senior Analyst at FanDuel?
- As a Senior Analyst, you'll have the opportunity to manage high-impact research agendas across key business verticals. Collaborating with cross-functional teams and presenting insights can lead to significant career development within FanDuel's marketing and commercial organizations, potentially progressing to roles like Market Insights Director.