Senior Manager, Product Marketing
@ Fanatics

New York, New York, United States
$169,000
On Site
Full Time
Posted 24 days ago

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XXXXXXXXXX XXXXXXXXXXXXX XXXXXXX******* @fanatics.com
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Job Details

About Fanatics Advertising

Fanatics Advertising is building the world’s leading sports media network, connecting brands with fans across Fanatics’ ecosystem of e-commerce, collectibles, media, and live events. We help advertisers reach highly engaged sports audiences through data-driven media products, unique commerce integrations, and premium sponsorship opportunities.

About the Role

The Senior Manager, Product Marketing will define how our advertising products are packaged, priced, positioned, and brought to market. This role sits within Product and bridges Product, Sales, Marketing, and Finance to ensure our solutions are competitive, easy to sell, and compelling to advertisers.

What You’ll Do

  • Product Packaging & Pricing: Define product bundles, pricing models, and discount frameworks.
  • Go-to-Market Strategy & Positioning: Own product narratives and develop launch strategies.
  • Sales Enablement & Deal Support: Create sales tools, collateral, and partner with Sales on key deals.
  • Market & Customer Insights: Conduct market analysis and gather feedback to enhance offerings.
  • Cross-Functional Leadership: Collaborate with Product Management, Legal, Finance, Marketing, and Ad Ops.

What We're Looking For

  • 8–10+ years of relevant experience in product marketing or ad product GTM.
  • Deep understanding of ad tech, media buying, and digital advertising models.
  • Experience in developing pricing and packaging frameworks.
  • Strong storytelling, communication, and analytical skills.
  • Ability to support large enterprise deals while influencing cross-functional teams.

Key Skills/Competency

  • Product Marketing
  • Ad Tech
  • Pricing Strategy
  • Packaging
  • Go-to-Market
  • Sales Enablement
  • Market Analysis
  • Financial Modeling
  • Strategic Leadership
  • Cross-Functional Collaboration
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How to Get Hired at Fanatics

🎯 Tips for Getting Hired

  • Research Fanatics: Understand their sports media network and innovations.
  • Customize resume: Highlight product marketing and ad tech expertise.
  • Prepare narratives: Demonstrate pricing and packaging achievements.
  • Show teamwork: Emphasize cross-functional leadership and collaboration.

📝 Interview Preparation Advice

Technical Preparation

Review ad tech platform trends.
Practice pricing model simulations.
Study financial modeling case studies.
Analyze digital advertising metrics.

Behavioral Questions

Describe a cross-functional collaboration experience.
Explain handling pricing strategy challenges.
Share a significant product marketing story.
Discuss a time managing enterprise sales objections.

Frequently Asked Questions