Senior Manager, Product Marketing @ Fanatics
placeNew York, New York, United States
attach_money $169,000
businessOn Site
scheduleFull time
Posted 19 hours ago
Your Application Journey
Interview
Email Hiring Manager
******* @fanatics.com
Recommended after applying
Job Details
About Fanatics Advertising
Fanatics Advertising is building the world’s leading sports media network, connecting brands with fans across Fanatics’ ecosystem of e-commerce, collectibles, media, and live events. We help advertisers reach highly engaged sports audiences through data-driven media products, unique commerce integrations, and premium sponsorship opportunities.
About the Role
The Senior Manager, Product Marketing will define how our advertising products are packaged, priced, positioned, and brought to market. This role sits within Product and bridges Product, Sales, Marketing, and Finance to ensure our solutions are competitive, easy to sell, and compelling to advertisers.
What You’ll Do
- Product Packaging & Pricing: Define product bundles, pricing models, and discount frameworks.
- Go-to-Market Strategy & Positioning: Own product narratives and develop launch strategies.
- Sales Enablement & Deal Support: Create sales tools, collateral, and partner with Sales on key deals.
- Market & Customer Insights: Conduct market analysis and gather feedback to enhance offerings.
- Cross-Functional Leadership: Collaborate with Product Management, Legal, Finance, Marketing, and Ad Ops.
What We're Looking For
- 8–10+ years of relevant experience in product marketing or ad product GTM.
- Deep understanding of ad tech, media buying, and digital advertising models.
- Experience in developing pricing and packaging frameworks.
- Strong storytelling, communication, and analytical skills.
- Ability to support large enterprise deals while influencing cross-functional teams.
Key Skills/Competency
- Product Marketing
- Ad Tech
- Pricing Strategy
- Packaging
- Go-to-Market
- Sales Enablement
- Market Analysis
- Financial Modeling
- Strategic Leadership
- Cross-Functional Collaboration
How to Get Hired at Fanatics
🎯 Tips for Getting Hired
- Research Fanatics: Understand their sports media network and innovations.
- Customize resume: Highlight product marketing and ad tech expertise.
- Prepare narratives: Demonstrate pricing and packaging achievements.
- Show teamwork: Emphasize cross-functional leadership and collaboration.
📝 Interview Preparation Advice
Technical Preparation
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Review ad tech platform trends.
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Practice pricing model simulations.
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Study financial modeling case studies.
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Analyze digital advertising metrics.
Behavioral Questions
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Describe a cross-functional collaboration experience.
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Explain handling pricing strategy challenges.
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Share a significant product marketing story.
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Discuss a time managing enterprise sales objections.
Frequently Asked Questions
What is the team structure for Senior Manager, Product Marketing at Fanatics?
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How does Fanatics support career growth in product marketing?
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What technical skills does Fanatics expect from a Senior Manager, Product Marketing?
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How important is cross-functional collaboration at Fanatics in this role?
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What advice is there for preparing a resume for Fanatics' product marketing role?
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