Data Analyst III, Marketing Analytics
Fanatics · New York, NY
- On site
- Full-time
- $172,000 / year
- New York, NY
Job highlights
- Optimize marketing efforts with data-driven insights.
- Build dashboards for key marketing metrics.
- Develop and maintain mobile attribution data pipelines.
- Analyze acquisition channels and inform strategy.
- Collaborate cross-functionally on marketing KPIs.
About the role
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Overview
As a Data Analyst III, you will play a critical role in supporting and optimizing the Fanatics App's marketing and growth efforts through data-driven insights. You will be responsible for building and maintaining dashboards, developing attribution models, and leveraging SQL & data engineering best practices to drive strategic decision-making across paid and organic channels. Your work will enable us to measure the effectiveness of our marketing investments, from install attribution to post-install monetization, and inform budget allocation, creative strategy, and channel mix decisions.
The ideal candidate has a strong analytical mindset with hands-on experience in mobile marketing analytics, a deep understanding of mobile measurement platforms (especially AppsFlyer), and the data expertise to connect raw attribution data to downstream business outcomes.
Responsibilities
- Develop and maintain dashboards to visualize key paid marketing metrics including installs, CPI, ROAS, LTV, and payback period by channel, campaign, and creative.
- Own and evolve AppsFlyer data pipeline, including install attribution, in-app events, fraud filtering, and cohort performance, to ensure clean, reliable inputs for all marketing reporting.
- Analyze organic acquisition channels, including ASO, push notification reactivation, and referral programs, to measure incremental lift and inform cross-channel growth strategy.
- Write efficient SQL queries to extract, analyze, and manipulate large datasets spanning paid media spend, install attribution, and post-install revenue metrics.
- Partner with data engineering teams to build and optimize dbt models supporting marketing analytics infrastructure.
- Translate attribution data into actionable insights that inform channel budget allocation, bid strategy, and creative performance.
- Collaborate cross-functionally with Growth, Product, and Finance teams to align on marketing KPI definitions and measurement methodology.
- Identify opportunities to automate reporting and streamline data processes for scalability across growing channel and campaign volume.
- Communicate insights effectively to stakeholders across marketing, operations, and executive leadership, including regular performance readouts and ad hoc deep dives.
Experience And Skills
- 4+ years of experience in marketing analytics, growth analytics, or a related data role - ideally in a mobile-first consumer product environment.
- Hands-on experience with AppsFlyer or a comparable mobile measurement platform, including attribution modeling, cohort analysis, and fraud protection.
- Strong proficiency in Sigma for dashboard creation and visualization.
Key Skills/Competency
- Marketing Analytics
- Data Analysis
- SQL
- Mobile Marketing
- AppsFlyer
- Attribution Modeling
- Dashboarding
- Data Engineering
- Growth Analytics
- Business Intelligence
Skills & topics
- Data Analyst
- Marketing Analytics
- SQL
- AppsFlyer
- Attribution Modeling
- Dashboarding
- Growth Analytics
- Mobile Marketing
- Data Science
- Business Intelligence
How to get hired
- Tailor your resume: Highlight your 4+ years in marketing analytics, mobile-first experience, and specific skills like AppsFlyer and SQL.
- Showcase your portfolio: Include examples of dashboards you've built or attribution models you've developed using Sigma or similar tools.
- Prepare for technical questions: Be ready to discuss SQL query optimization, dbt models, and mobile attribution concepts.
- Understand Fanatics' business: Research their digital sports platform, sports partners, and recent growth strategies.
- Ask insightful questions: Inquire about the team's current challenges and how this role contributes to Fanatics' marketing goals.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Data Analyst III role at Fanatics?
- The Data Analyst III role at Fanatics focuses on supporting and optimizing marketing and growth initiatives for the Fanatics App through data analysis. This includes building dashboards, developing attribution models, and using SQL to drive strategic decisions across various marketing channels.
- What specific mobile measurement platform experience is required for this Fanatics Data Analyst III position?
- Hands-on experience with AppsFlyer or a comparable mobile measurement platform is strongly required for this role. This includes expertise in attribution modeling, cohort analysis, and fraud protection using these platforms.
- What tools will I use as a Data Analyst III at Fanatics?
- As a Data Analyst III at Fanatics, you will utilize SQL for data extraction and analysis, Sigma for dashboard creation and visualization, and work with dbt models. Experience with AppsFlyer is also essential.
- How does Fanatics use data to drive marketing decisions?
- Fanatics leverages data to measure the effectiveness of marketing investments, from initial installs to post-install monetization. This data informs budget allocation, creative strategy, channel mix, and overall growth strategy for their digital sports platform.
- What is the expected experience level for the Data Analyst III role at Fanatics?
- The role requires at least 4 years of experience in marketing analytics, growth analytics, or a related data role, preferably within a mobile-first consumer product environment.
- Will I be collaborating with other teams in this Data Analyst III role?
- Yes, you will collaborate cross-functionally with Growth, Product, and Finance teams to align on marketing KPI definitions and measurement methodologies, and communicate insights to stakeholders across marketing, operations, and executive leadership.
- What kind of insights will I be expected to provide as a Data Analyst III at Fanatics?
- You will translate attribution data into actionable insights to inform channel budget allocation, bid strategy, and creative performance. You will also analyze organic acquisition channels to measure incremental lift and inform cross-channel growth strategy.