Senior Product Marketing Manager

About Fairmarkit

Fairmarkit is the #1 autonomous sourcing platform revolutionizing the way all organizations buy & sell. Fairmarkit equips procurement teams with automation, AI, and GenAI so they can source more competitively at scale. Our solutions for tail spend and strategic sourcing help innovative procurement teams reduce cycle times, drive out costs, meet ESG/Diversity targets, and provide a better stakeholder experience to internal partners and suppliers. Fairmarkit has been recognized with awards by organizations such as Gartner and IDC, and is backed by strategic investors like Notable Capital, Insight Partners, 1984.VC, and Newfund.

The Role

Fairmarkit's PMM function is yours to build. As the only dedicated Senior Product Marketing Manager, you'll own positioning, messaging, launches, and enablement for our autonomous sourcing platform and supplier marketplace. You will operate as a solo IC who punches well above their weight through systems thinking and AI-native execution. You're not here to support a function. You're here to define it.You'll translate advanced AI and agentic capabilities into clear, differentiated value for two distinct audiences: the procurement leaders buying smarter, and the suppliers competing to win their business. You're the connective tissue between R&D and go-to-market. When a new capability ships, you decide how the world hears about it. When a deal stalls, Sales reaches for the asset you built.This is a great opportunity to step into a high-ownership role in a category AI is actively reshaping.

What You'll Do

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
• Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
• Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
• Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
• Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
• Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
• Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
• Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
• Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
• Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

What You'll Bring

• 7+ years of B2B product marketing experience, including meaningful ownership of enterprise SaaS and/or AI products
• Demonstrated success building or inheriting a PMM function with outsized results. Clearer positioning. Better adoption. Higher sales confidence.
• Strong storytelling instincts: you translate complex AI capabilities into crisp, outcome-focused narratives that land with stakeholders
• Compelling communicator: you present with confidence, build executive-ready decks, and know how to land a point in a room full of skeptics
• AI-native by default: you already use LLMs, automation, and AI tools as core parts of your workflow — for research, drafting, segmentation, competitive analysis, and more. Proven track record enabling Sales and Customer Success with content, training, and deal support in a high-velocity or enterprise sales motion
• Analytical mindset with comfort using data to size opportunities, segment audiences, and measure GTM performance across CRM, marketing automation, and product analytics.
• Operationally sharp: you simplify complex workstreams, keep cross-functional projects on track, and hold teams accountable without friction
• Compelling communicator: you write with clarity, present with confidence, and know how to land a narrative in a room full of skeptics

Bonus Points

Huge bonus: experience in procurement, supply chain, or financial operations. If you've marketed to CPOs and sourcing leaders, or know tools like SAP Ariba, Coupa, or Workday Sourcing, you'll hit the ground running.

Life at Fairmarkit

We're a remote-first team that's built culture intentionally. People here stay because the work is genuinely interesting, the mission has real stakes, and the team pulls together. Here's what that looks like in practice:

• Remote-first, flexible work
• Competitive and equitable pay + equity
• Strong benefits and wellness program
• Work-from-home stipend
• Real growth and development opportunities
• Direct ownership and impact from day one

Procurement is one of the last major enterprise functions being transformed by AI. We're the ones doing it, — and this role is in the middle of it.

Compensation

For this role you need to reside in one of the following states: California (CA), Colorado (CO), Florida (FL), Georgia (GA), Illinois (IL), Indiana (IN), Maryland (MD), Massachusetts (MA), Montana (MT), New Hampshire (NH), New Jersey (NJ), New York (NY), North Carolina (NC), Ohio (OH), Pennsylvania (PA), Rhode Island (RI), Texas (TX), or Washington (WA).The annual salary for this role is $160,000 - $180,000, depending on experience and location, plus equity and benefits.Headquartered in Boston, and backed by a $35.6M Series C co-led by OMERS, Highland, Notable Capital, Insight Partners, and ServiceNow. We are looking for exceptional candidates who want to help grow our company into a global enterprise and make their mark on the B2B tech industry. Come soar to new heights with us!Fairmarkit is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law.

Key skills/competency

• Product Marketing
• AI/GenAI
• SaaS
• Go-to-Market Strategy
• Positioning & Messaging
• Sales Enablement
• Market Research
• Content Creation
• Procurement Technology
• Storytelling