Marketing Automation Associate

@ EY

Overview

At EY, you’ll have the chance to build a career as unique as you are, supported by a global scale, inclusive culture, and cutting-edge technology. As a Marketing Automation Associate, you will perform activities related to Brand Marketing and Communications.

The Opportunity

This role involves executing end-to-end marketing automation campaigns. You will coordinate with internal and external stakeholders, support project testing, and ensure alignment with EY's brand and data privacy policies. It is ideal for those with experience in email marketing campaigns and digital tools, with a keen interest in data management and analytics.

Your Key Responsibilities

• Build and execute varied Marketing Automation campaigns.
• Coordinate with stakeholders for campaign assets and audience parameters.
• Support contact management in the Marketo system.
• Report performance to key stakeholders.
• Provide testing and project support.
• Communicate system updates and governance to stakeholders.
• Champion EY's brand and ensure compliance with risk and quality safeguards.
• Adhere to EY's data privacy policies and regulatory requirements.

Skills And Attributes For Success

• Experience with marketing automation platforms (preferably Adobe Marketo Engage).
• Effective problem solving and analytical skills.
• Familiarity with Agile planning and project management.
• Strong communication and storytelling abilities.
• Basic knowledge of Microsoft Excel and SharePoint.

Qualifications

• University degree or college diploma in Digital Marketing or related field.
• Minimum 1 year of experience with Marketo.
• Experience in configuring marketing automation campaigns.
• Ability to review processes and propose automation improvements.
• Capable of translating business needs into technical MA solutions.

Preferred Qualifications

• Strong interest in data management and analytics.
• Attention to detail and basic consulting skills.
• Adobe Marketo Engage Expert certification is a plus.

Technologies and Tools

• Adobe Marketo Engage or similar marketing automation tools.
• Working knowledge of HTML, CSS, and scripting languages.
• Proficiency with Microsoft Office (Excel, SharePoint).
• Experience with workflow management tools like Jira, Azure boards, Wrike, Zendesk, or Workfront.

What We Look For

• Stakeholder management
• Effective communications
• Adaptability and learning acumen
• Marketing automation expertise

What We Offer

EY Global Delivery Services (GDS) is a diverse, global network operating across several countries. Join a collaborative team involved in dynamic projects with well-known brands, complemented by continuous learning, transformative leadership, and a diverse and inclusive culture.

Key skills/competency

• Marketing Automation
• Campaign Management
• Marketo
• Data Analytics
• Stakeholder Management
• Digital Marketing
• Agile
• Email Marketing
• HTML/CSS
• Project Support