Marketing Automation and Martech Senior Associate
@ EY

Gurugram, Haryana, India
$120,000
On Site
Full Time
Posted 23 days ago

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Job Details

Overview

At EY, we’re all in to shape your future with confidence. Join EY and help build a better working world by executing marketing automation campaigns and supporting technology integration projects within the Switzerland Brand, Marketing & Communications (BMC) department.

The Opportunity

The Marketing Automation and Martech Senior Associate is responsible for: executing end-to-end tactical campaigns, improving processes, and educating users on campaign best practices. You will assist the Marketing Automation and Martech Lead in integrating marketing technology tools and ensuring data flow and security.

Your Key Responsibilities

  • Execute marketing automation campaigns aligned with strategic objectives.
  • Support email marketing with strong Marketo expertise.
  • Coordinate with stakeholders to gather content, assets, and target audience data.
  • Provide project support including testing use cases.
  • Report campaign performance and suggest improvements based on data.
  • Assist in integration projects (Marketo, Lens, CRM Dynamics, ADP, D&B Optimizer, chatbot rollout, LinkedIn Lead Gen Forms, Cvent).
  • Develop and maintain documentation on processes and best practices.
  • Champion the EY brand across all external campaigns.

Skills And Attributes For Success

Analytical thinking, data-driven decision making, stakeholder management, Agile project management, troubleshooting and familiarity with the marketing technology ecosystem are essential for success in this role.

Qualifications

  • University degree or college diploma in Marketing Technology or a related field.
  • Minimum 5 years of experience, with at least 3 years using Marketo.
  • Ability to translate business needs into technical solutions.
  • Adherence to data compliance policies (GDPR, CANSPAM) with strong customer journey insights.

Preferred Qualifications

  • Strong interest in marketing technology, data management and analytics.
  • Storytelling and consulting skills with a keen attention to detail.
  • Organized self-starter able to manage multiple priorities in a fast-paced environment.

Technologies and Tools

Marketo (or similar Marketing Automation platform), D&B Optimizer, ADP, Cvent, LinkedIn Lead Gen Forms, CRM Dynamics, Microsoft Office, HTML, CSS, and scripting.

What We Look For

Technical acumen, team contribution, continuous learning and effective communication are key traits.

What We Offer

EY Global Delivery Services (GDS) offers a dynamic global network spanning Argentina, China, India, the Philippines, Poland, and the UK. Benefit from continuous learning, flexible career opportunities, transformative leadership, and an inclusive culture.

Key skills/competency

  • Marketing Automation
  • Marketo
  • Data Management
  • Email Marketing
  • Stakeholder Management
  • Agile
  • Campaign Execution
  • Integration
  • Documentation
  • Compliance
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How to Get Hired at EY

🎯 Tips for Getting Hired

  • Customize Resume: Tailor your resume with marketing automation keywords.
  • Study EY Culture: Understand EY's values and global work approach.
  • Leverage LinkedIn Insights: Highlight skills in Marketo and campaign management.
  • Prepare for Interviews: Emphasize data analytics, compliance, and agile experience.

📝 Interview Preparation Advice

Technical Preparation

Review advanced Marketo functionalities.
Practice integrating CRM Dynamics and ADP.
Study HTML, CSS, and basic scripting.
Analyze data for campaign performance.

Behavioral Questions

Describe a time managing stakeholder conflicts.
Explain handling multiple deadlines under pressure.
Discuss teamwork experience in project settings.
Outline problem-solving steps in campaign issues.

Frequently Asked Questions