Marketing Growth Generalist
@ Expensify

Hybrid
$125,000
Hybrid
Full Time
Posted 24 hours ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXXX******* @expensify.com
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Job Details

About the Marketing Growth Generalist Position

Join Expensify to decode user behavior and design smart, data-driven strategies that keep users engaged. This role bridges marketing, product, and data to transform behavioral insights into experiments, messaging, and engagement strategies.

About You

You are analytical and comfortable with data tools such as HubSpot, FullStory, and Google Tag Manager. You excel at creating onboarding, activation, and re-engagement journeys. Detail oriented, you manage tracking tags, segment audiences, and work across departments. Your expertise includes A/B testing, growth experiments with clear metrics, managing agency partnerships, and hands-on SQL data analysis.

Daily Focus & Responsibilities

  • Build, test, and iterate on lifecycle email campaigns.
  • Monitor product usage to detect trends and improvement areas.
  • Design and optimize a scalable customer referral program.
  • Ensure clean tracking and data integrity with tools like GTM, HubSpot, and FullStory.
  • Manage agency partners on landing page testing, CRO experiments, and A/B initiatives.
  • Develop and analyze cross-channel experiments with structured metrics.
  • Oversee feature launches including customer communications and press releases.

What We’re Looking For

2–5 years experience in growth, lifecycle, or analytics-driven marketing in a SaaS or product-led company. Proficiency with behavioral analytics and email marketing tools, experience managing agency relationships, excellent communication, and a self-starter attitude are essential.

Compensation & Benefits

This is a full-time salaried position offering $125,000 - $150,000 including equity, alongside 401k with employer match, comprehensive health benefits, $20k family planning benefit, relocation reimbursement, paid parental leave, commuter benefits, and a flexible vacation policy.

Why Join Us?

You will own high-impact projects across the user journey, work at the intersection of product, data, and storytelling, and collaborate with a team that values craft and results.

Next Steps

Explain your professional journey, discuss your marketing experiments, and share your impact stories. Forward your responses and LinkedIn profile to apply@expensify.com. Expensify is committed to providing a fair and inclusive hiring experience and will offer reasonable accommodations if needed.

Key skills/competency

  • Data Analysis
  • User Behavior
  • Lifecycle Marketing
  • A/B Testing
  • Agency Management
  • SQL
  • Email Campaigns
  • Growth Strategy
  • Tracking Tools
  • Customer Engagement
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How to Get Hired at Expensify

🎯 Tips for Getting Hired

  • Customize Your Resume: Tailor skills to marketing and growth.
  • Highlight Experience: Detail your data-driven campaigns.
  • Showcase Results: Use metrics from past experiments.
  • Prepare Examples: Include successful A/B tests and agency projects.

📝 Interview Preparation Advice

Technical Preparation

Review SQL basics and data extraction queries.
Practice using HubSpot and tracking tools.
Analyze sample user behavior data sets.
Study A/B testing methodologies and metrics.

Behavioral Questions

Describe a challenging project and its resolution.
Explain teamwork experiences in cross-department settings.
Discuss a time you handled ambiguous tasks.
Share feedback on managing agency relationships.

Frequently Asked Questions