Marketing Operations Manager - Central Region

Overview

The Marketing Operations Manager - Central Region oversees process governance, marketing system management, and operational excellence across 13 countries in the Central Region (DACH & CEE). This role supports both corporate and vendor-led marketing activities through structured workflows, accurate data management, detailed reporting and analytics.

Key Responsibilities

• Marketing Systems & Automation: Maintain data hygiene, contact segmentation, and DOI/compliance adherence.
• Process Governance & Compliance: Define, implement, and optimize marketing processes and ensure regulatory compliance (e.g., GDPR).
• Reporting & Analytics: Monitor campaign performance, marketing KPIs, and overall marketing ROI while offering actionable insights.
• Cross-functional Collaboration: Work with Digital Marketing, Vendor Marketing, and Sales/Technical teams to align strategies.
• Project & Campaign Enablement: Support campaign planning, resource allocation, and operational execution.

Key Skills/Competency

• marketing operations
• process governance
• compliance
• CRM
• analytics
• workflow
• data management
• automation
• vendor marketing
• campaign enablement

Qualifications

Bachelor's/Master's in Marketing, Business Administration, or related field, with proven experience in marketing operations and automation in a B2B/technology environment. Strong communication skills and proficiency in tools like HubSpot and CRM systems.

Reporting & Alignment

Reports to the Head of Country Marketing/Operations and collaborates closely with Vendor Marketing Managers, Digital Marketing Manager, Team Leads, and Sales/Technical teams to ensure regional operational alignment and compliance.