CMO / Head of Growth
Evolve · Alcobendas, Community of Madrid, Spain
- On site
- Full-time
- $150,000 / year
- Alcobendas, Community of Madrid, Spain
Job highlights
- Lead Evolve's growth strategy and execution.
- Manage acquisition, conversion, retention, and scaling.
- Oversee Paid Media, CRO, UX, and SEO.
- Bridge marketing, sales, and student experience.
- Drive data-driven decisions for Evolve's growth.
About the role
About Evolve
At Evolve, we believe in the power of education to change lives. We offer high-quality technology programs designed to prepare our students for the challenges of the future. Our team consists of passionate professionals dedicated to educational excellence. Join us and be part of a community that values innovation and professional growth.
What You'll Do
Lead Evolve's entire growth function: acquisition, conversion, retention, and scaling. This is not a traditional marketing director who delegates and reviews slides – it's someone who understands each channel from within, can get their hands dirty when needed, and has the vision to build the complete system. Coordinate 6 areas: Funnel & Customer Journey, CRO & UX, Paid Media, Lead Management & Revenue, Reputation/SEO/GEO, and Automation/MarTech. Once this person is solid, they will reduce the need for external support and become the real owner of Evolve's growth.
Key Responsibilities
Growth Leadership
Define and execute Evolve's growth strategy: channels, budget, objectives. Not just designing – executing and being accountable for results in all areas with a growth and scaling mindset.
Paid Media + Channels
Not only knows paid media platforms from the inside out but also has a cross-channel view to enhance the work between them. Has managed accounts, knows how to read real data, can diagnose an account in 30 minutes. Doesn't need to rely on the Paid Media Manager to understand what's happening.
UX, CRO & Funnel
Expert in digital experience, owning the end-to-end conversion rate: from the first click to enrollment, through nurturing and post-contact experience via hybrid multi-touch funnels and/or with scoring (WhatsApp, Email Marketing, SMS, etc.). Identifies bottlenecks, proposes experiments, measures results.
Conversion Copywriting
Preserve and diversify Evolve's narrative (promises, claims, value framing) through ads, landing pages, emails, and content, focusing on conversion, authority, reputation, and brand perception. Masters copywriting: structures messages for direct response without losing the premium ecosystem tone.
SEO / GEO & Reputation
Vision for organic search engine positioning and generative AI. Coordinates with the content team for SEO and brand coherence.
Automation & MarTech
Evaluates and adopts tools that reduce manual work and improve team efficiency. Not the one who builds them – but the one who decides what's worth it and why.
Reporting & Data
Weekly: what's working, what's not, what to change. With real data, not narratives. Connects marketing numbers with the sales pipeline and revenue.
Link Between Sales & Marketing
Ownership of the entire funnel until a student with a very satisfactory experience acts as a referral. Bridges with product, careers, and sales to define which actions feed back into the different marketing areas.
Benefits of working at Evolve
- Permanent contract: We commit long-term to our team, betting on stability and growth.
- Competitive salary: We pay above market and improve any external offer to retain top talent.
- Flexible hours: We adapt to the team's needs, ensuring efficiency without sacrificing quality of life.
- Continuous training: We commit long-term to our team, betting on stability and growth.
- Growth plans: We foster professional evolution, assumption of responsibilities, and team leadership.
- Positive environment: A dynamic, ambitious, and demanding environment where talent is driven and growth is real.
Key skills/competency
- Head of Growth
- Marketing Strategy
- Paid Media
- Conversion Rate Optimization (CRO)
- User Experience (UX)
- SEO
- Marketing Automation
- Data Analysis
- Sales Enablement
- Copywriting
Skills & topics
- Head of Growth
- Marketing Director
- Growth Marketing
- Digital Marketing
- Paid Media
- CRO
- UX
- SEO
- Marketing Automation
- MarTech
- Lead Generation
- Customer Acquisition
- Customer Retention
- EdTech
- Education Technology
- Startup
- Leadership
- Strategy
- Data Analysis
- Copywriting
- Remote
- Hybrid
- Full-time
How to get hired
- Tailor your resume: Highlight your growth leadership, channel management, and data analysis skills, aligning them with Evolve's focus on education technology.
- Showcase your expertise: Emphasize your hands-on experience in paid media, CRO, UX, SEO, and marketing automation, providing quantifiable results.
- Demonstrate understanding: Research Evolve's educational programs and articulate how your growth strategies will directly contribute to student acquisition and retention.
- Prepare for data-driven interviews: Be ready to discuss specific growth challenges, your approach to problem-solving with data, and your experience connecting marketing to revenue.
- Express passion for education: Convey your enthusiasm for Evolve's mission and how you envision contributing to their growth through innovative marketing and GTM strategies.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary goal of the Head of Growth role at Evolve?
- The primary goal of the Head of Growth at Evolve is to lead and execute the company's comprehensive growth strategy, focusing on acquisition, conversion, retention, and overall scaling of the business through data-driven initiatives across various marketing and customer experience channels.
- What specific areas of expertise are crucial for the Head of Growth at Evolve?
- Crucial areas of expertise include a deep understanding of paid media platforms, conversion rate optimization (CRO), user experience (UX), funnel management, SEO, marketing automation (MarTech), data analysis, and copywriting with a focus on direct response and brand narrative. The role requires hands-on capability rather than pure delegation.
- How does Evolve support the professional development of its Head of Growth?
- Evolve offers continuous training, growth plans that encourage professional evolution, assumption of responsibilities, and leadership of teams. They are committed to long-term investment in their employees' stability and growth.
- What is Evolve's approach to work-life balance for its employees?
- Evolve offers flexible working hours to adapt to team needs, ensuring efficiency and effectiveness without sacrificing quality of life. They are committed to providing a positive and dynamic work environment.
- How does the Head of Growth role at Evolve connect marketing efforts with sales and revenue?
- The Head of Growth is responsible for owning the entire funnel until a satisfied student becomes a referral. This involves bridging marketing efforts with product, careers, and sales teams to ensure marketing actions directly contribute to commercial pipeline and revenue, with a strong emphasis on data and reporting.
- What makes Evolve's Head of Growth position different from a traditional Marketing Director role?
- Unlike a traditional Marketing Director, the Head of Growth at Evolve is expected to be hands-on, understanding each channel deeply, capable of diving into the operational details, and possessing a holistic vision for building a complete growth system, rather than solely delegating and reviewing.