Head of Growth

About Evolve

At Evolve, we believe in the power of education to change lives. We offer high-quality technology programs designed to prepare our students for the challenges of the future. Our team consists of passionate professionals dedicated to educational excellence. Join us and be part of a community that values innovation and professional growth.

What You'll Do

Lead Evolve's entire growth function: acquisition, conversion, retention, and scaling. This is not a traditional marketing director who delegates and reviews slides – it's someone who understands each channel from within, can get their hands dirty when needed, and has the vision to build the complete system. Coordinate 6 areas: Funnel & Customer Journey, CRO & UX, Paid Media, Lead Management & Revenue, Reputation/SEO/GEO, and Automation/MarTech. Once this person is solid, they will reduce the need for external support and become the real owner of Evolve's growth.

Key Responsibilities

Growth Leadership

Define and execute Evolve's growth strategy: channels, budget, objectives. Not just designing – executing and being accountable for results in all areas with a growth and scaling mindset.

Paid Media + Channels

Not only knows paid media platforms from the inside out but also has a cross-channel view to enhance the work between them. Has managed accounts, knows how to read real data, can diagnose an account in 30 minutes. Doesn't need to rely on the Paid Media Manager to understand what's happening.

UX, CRO & Funnel

Expert in digital experience, owning the end-to-end conversion rate: from the first click to enrollment, through nurturing and post-contact experience via hybrid multi-touch funnels and/or with scoring (WhatsApp, Email Marketing, SMS, etc.). Identifies bottlenecks, proposes experiments, measures results.

Conversion Copywriting

Preserve and diversify Evolve's narrative (promises, claims, value framing) through ads, landing pages, emails, and content, focusing on conversion, authority, reputation, and brand perception. Masters copywriting: structures messages for direct response without losing the premium ecosystem tone.

SEO / GEO & Reputation

Vision for organic search engine positioning and generative AI. Coordinates with the content team for SEO and brand coherence.

Automation & MarTech

Evaluates and adopts tools that reduce manual work and improve team efficiency. Not the one who builds them – but the one who decides what's worth it and why.

Reporting & Data

Weekly: what's working, what's not, what to change. With real data, not narratives. Connects marketing numbers with the sales pipeline and revenue.

Link Between Sales & Marketing

Ownership of the entire funnel until a student with a very satisfactory experience acts as a referral. Bridges with product, careers, and sales to define which actions feed back into the different marketing areas.

Benefits of working at Evolve

• Permanent contract: We commit long-term to our team, betting on stability and growth.
• Competitive salary: We pay above market and improve any external offer to retain top talent.
• Flexible hours: We adapt to the team's needs, ensuring efficiency without sacrificing quality of life.
• Continuous training: We commit long-term to our team, betting on stability and growth.
• Growth plans: We foster professional evolution, assumption of responsibilities, and team leadership.
• Positive environment: A dynamic, ambitious, and demanding environment where talent is driven and growth is real.

Key skills/competency

• Head of Growth
• Marketing Strategy
• Paid Media
• Conversion Rate Optimization (CRO)
• User Experience (UX)
• SEO
• Marketing Automation
• Data Analysis
• Sales Enablement
• Copywriting