Growth Analyst

Growth Analyst

Everyday Health is seeking a Growth Analyst to join their Consumer division. This role will focus on marketing data analysis to identify market trends, understand consumer behavior, and generate insights to guide business strategies for Everyday Health Consumer brands.

The Opportunity

This position goes beyond basic reporting to develop deep, actionable insights that inform marketing strategy, optimize campaign performance, and identify new revenue opportunities across key marketing channels like email, web, content syndication, and partnerships. The ideal candidate is curious, proactive, and meticulous, possessing exceptional quantitative skills and the ability to translate complex data into clear narratives. Working within a data-focused company, you will collaborate with data experts across BI, Product, and research teams to support the mission of inspiring and enabling healthier lives.

Key Responsibilities

• Serve as the primary analytical partner to the Marketing and Content teams, integrating data-driven insights into their planning, content creation, and execution.
• Develop and maintain executive-level dashboards and reports focused on core marketing KPIs, ensuring data integrity and clarity.
• Act as the subject matter expert for marketing data structures, ensuring consistent tracking, definition, and usage of metrics across the marketing organization.
• Conduct complex quantitative and qualitative analyses on marketing performance data to identify root causes, trends, and future growth drivers.
• Analyze user data to map end-to-end customer journeys, identifying key friction points and opportunities for personalization and optimization.
• Partner with Marketing teams to define and prioritize A/B testing hypotheses, analyze results, and synthesize learnings into documented best practices.
• Collaborate with Marketing and BI teams to support marketing forecasting, budget planning, and predictive modeling initiatives.
• Monitor the competitive landscape, analyzing competitor strategies, messaging, and product features to inform Everyday Health’s strategic positioning.

Job Qualifications

• 4+ years of experience in a Growth Analyst, Marketing Analyst, Business Intelligence, or Insights role, preferably in a B2C, media, or subscription-based digital business.
• Strong understanding of digital marketing metrics (CPA, LTV, ROI, conversion rates, email metrics, web analytics).
• Experience with Google Analytics, SQL, and data visualization tools (Lookerstudio, Domo) is required.
• Exceptional analytical and quantitative skills, with the ability to unpack data and guide impactful decisions.
• Strong cross-functional collaboration, project management, and leadership skills.
• Detail-oriented with a proactive and energetic approach to challenges, managing multiple projects and meeting deadlines.

Key skills/competency

• Growth Analysis
• Marketing Data Analysis
• Consumer Behavior
• Business Strategy
• Marketing Optimization
• Data Visualization
• SQL
• Google Analytics
• A/B Testing
• Competitive Analysis