Growth Analyst

Growth Analyst

Everyday Health is seeking a Growth Analyst to join their Consumer division. This role is crucial for analyzing marketing data to identify market trends, understand consumer behavior, and generate insights that will shape business strategies for brands like Everyday Health, Migraine Again, and DailyOM.

The Opportunity

This position goes beyond basic reporting to deliver deep, actionable insights that will influence marketing strategy, enhance campaign performance, and discover new revenue streams across key marketing channels including email, web, content syndication, and partnerships. The ideal candidate is curious, proactive, and detail-oriented, possessing strong quantitative skills and the ability to translate complex data into clear, compelling narratives. You will collaborate with data experts across BI, Product, and other research teams to support the company's mission of inspiring healthier lives.

Key Responsibilities

• Act as the primary analytical partner for the Marketing and Content teams, integrating data-driven insights into their planning and execution.
• Develop and maintain executive-level dashboards and reports for key marketing KPIs, ensuring data accuracy and clarity.
• Serve as the subject matter expert for marketing data structures, ensuring consistent metric definitions and usage.
• Conduct in-depth quantitative and qualitative analyses of marketing performance data to identify root causes, trends, and growth opportunities.
• Analyze user data to map customer journeys, identifying friction points and opportunities for personalization and optimization.
• Partner with Marketing to define and prioritize A/B testing hypotheses, analyze results, and document best practices.
• Collaborate with Marketing and BI teams on marketing forecasting, budget planning, and predictive modeling.
• Monitor and analyze the competitive landscape, including strategies, messaging, and product features, to inform strategic positioning.

Job Qualifications

• Experience: 4+ years in a Growth Analyst, Marketing Analyst, Business Intelligence, or Insights role, preferably in B2C, media, or subscription-based digital businesses.
• Digital Marketing Knowledge: Strong understanding of digital marketing metrics (CPA, LTV, ROI, conversion rates, email metrics, web analytics).
• Technical Skills: Proficiency with Google Analytics, SQL, and data visualization tools (Lookerstudio, Domo) is required.
• Analytical Skills: Exceptional ability to analyze data, identify trends, and translate findings into actionable business decisions.
• Collaboration & Project Management: Strong cross-functional teamwork, project management, and leadership skills with a keen eye for detail and ability to manage multiple priorities.

Life at Everyday Health

Everyday Health Group, part of Ziff Davis, fosters a collaborative culture that values careers over jobs and people over employees. They seek entrepreneurial individuals in an environment that rewards high performance. Benefits include competitive salaries, comprehensive health, dental, and vision coverage, life and disability insurance, FSAs, a 401(k) with company match, and an Employee Stock Purchase Plan. They emphasize work-life balance with Flexible Time Off, Volunteer Time Off, paid holidays, and generous family care and parental leave. Wellness support includes Fitness Reimbursement and access to wellness programs.

Our Culture and Values

Values center around collaboration, problem-solving, empowerment, embracing success, and innovation. They encourage open-mindedness, sensitivity, and support for personal and professional passions. The company values action and impact, driven by a collective purpose to deliver enlightened audience experiences through trusted brands.

About Ziff Davis

Ziff Davis is a vertically focused digital media company with leading brands across technology, shopping, gaming, entertainment, connectivity, health, cybersecurity, and martech. Brands include IGN, Mashable, RetailMeNot, PCMag, Everyday Health, BabyCenter, and more. They are committed to creating an inclusive environment with Employee Resource Groups, professional development, mentorship, and recognition programs. Ziff Davis is an Equal Opportunity Employer prioritizing diversity, equity, and inclusion.

Compensation

The annual salary range for this role is $80,000 to $100,000. Actual pay is determined by factors such as job-related knowledge, skills, experience, geographic location, scope of the role, capabilities, education, training, and company performance.

Key skills/competency

• Growth Analyst
• Marketing Data Analysis
• Consumer Behavior
• Business Strategy
• Marketing Optimization
• Digital Marketing Metrics
• Google Analytics
• SQL
• Data Visualization
• Quantitative Analysis